Of course, there were other things happening to drive turnout on election day amongst those who ended up voting for the candidate, and those who received handwritten letters had also spoken with the candidate directly, which likely heavily influenced their decision to get out and vote.

It appears that the handwritten letters were extremely effective in reminding voters where and when to vote, and motivating them to get out and vote on the day of the by-election.

The candidate ended up winning the election by 116 votes – or 2.85% of the total vote – in a nailbiter in which her handwritten GOTV efforts certainly were a factor. She has now been serving on the Toronto District School Board for more than 8 years, having been re-elected twice since her first by-election victory.