Nonprofit

Rekindling Relationships: Strategies for Engaging Inactive Donors

By: EmMa Matern
September 27, 2023
  Last year nonprofits saw a decline in donations for the first time in a decade according to the article by NonprofitPro.com, “Donations Decline for the First Time Since 2012,...

How Fundraisers Are Tripling Their Campaign Performance

By: EmMa Matern
June 22, 2023
  Are you ready to revolutionize your fundraising efforts? Discover the power of donor segmentation, personalized messaging, and captivating storytelling to unlock unparalleled success in your campaigns. Engage donors, maximize...

How to Recession Proof Your Nonprofit

By: EmMa Matern
April 10, 2023
With the looming thought of a recession, nonprofits are at high risk of financial struggles. Now is the time to prepare and organize a robust strategy to make it through...

Nonprofit Stewardship: Why It’s Important

By: EmMa Matern
March 29, 2023
Donor retention is an ongoing campaign, and stewardship is the most important tool to be successful. Major donors have a higher retention rate than small donors. According to FundraisingReportCard.com, donors...

The 10 Direct Mail Pieces That Should be in Your Nonprofit Marketing Plan

By: EmMa Matern
March 16, 2023
When putting together the fundraising and stewardship parts of your nonprofit marketing plan consider these 10 pieces of mail. Direct mail is the guaranteed best way to get your donor’s...

Prevent Lapsed Donors

By: EmMa Matern
March 3, 2023
    Those who work in the nonprofit sector know that donor retention is an ongoing obstacle. As retention rates continue to plummet, lapsed donor prevention efforts are a top...

How to Get Lapsed Donors to Give Again

By: EmMa Matern
February 15, 2023
Lapsed donors should be a substantial focus for non profits in 2023. There have been troubling statistics that show that all retention rates are down. Organizations are losing donors and...

How to Gain New Donors

By: EmMa Matern
February 1, 2023
  Consistent and reliable incoming funding is at risk. Although charitable giving increased in 2022, the number of donors decreased. It’s important in 2023 to make an effort to keep...
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Direct Mail

Maximizing your GOTV Strategy Using Direct Mail

By: EmMa Matern
May 24, 2024
Direct mail remains a potent tool in any Get Out the Vote (GOTV) strategy, offering a tangible and personal connection with potential supporters. According to a study done by the...

The Impact of Direct Mail on Voter Behaviour

By: EmMa Matern
May 10, 2024
Exploring the impact of direct mail on voter behaviour brings us to an intriguing aspect of political campaigning. Direct mail campaigns possess a unique influence over voters, characterized by their...

Direct Mail Strategies for Home Services Companies: Targeting Homeowners in Need of Your Services

By: EmMa Matern
April 19, 2024
  In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...

8 things I learned becoming a USPS certified Mail Design Professional

By: EmMa Matern
December 7, 2023
  The Mail Design Professional (MDP) Program stands as the sole mailpiece design certification program endorsed by the United States Postal Service.This comprehensive curriculum provides a valuable opportunity for mail...

Meet the Mailers: Mail with a Personal Touch

By: EmMa Matern
November 1, 2023
  In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...

Safeguarding Data: 10 Critical Steps for Mail Service Providers (MSPs) and Marketing Agencies

By: EmMa Matern
September 6, 2023
The need for stringent data security measures has reached unprecedented heights. Organizations are navigating the complexities of modern technology, PacketLabs sheds light on some shocking statistics relating to cybersecurity: in...

Direct Mail Interactions Across Generations

By: EmMa Matern
August 2, 2023
  From the nostalgia-driven baby boomers to the tech-savvy millennials and members of Gen Z, each generation has its own unique relationship with direct mail. Between mid-2020 and early 2021,...

Navigating the Digital Era: Reimagining Direct Mail

By: EmMa Matern
July 20, 2023
Direct mail cuts through digital fatigue by offering a tangible experience that stands out amidst the overwhelming influx of messages. According to Compu-Mail.com, the average American household receives two direct...
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Handwriting

Meet the Mailers: Mail with a Personal Touch

By: EmMa Matern
November 1, 2023
  In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...

Write a Personal Donor Birthday Card in 7 Seconds

By: Ilan Mann
May 15, 2023
Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being...

5 Reasons Why Handwritten Notes Are Powerful

By: EmMa Matern
July 31, 2022
  Technology has become ubiquitous in our daily lives, with people sending hundreds of instant messages and corporate emails per day. PostGrid wrote an article titled “Direct Mail Statistics You...

The Benefit of Thanking Your Customers

By: Ilan Mann
August 10, 2021
Gratitude. It’s such a simple word to say. In reality, it has so much meaning. And it means different things to different people. It can even anchor your business strategy....

How to Make a Thank-You Note More Memorable

By: Ilan Mann
August 2, 2021
Thank-you cards are a straightforward concept: they convey gratitude for a kind deed, statement, or gift. For the writer, the formality of a handwritten thank you might be overwhelming. Many...

6 Ways to Shake Up How You Say ‘Thank You!’

By: Ilan Mann
July 30, 2021
It isn’t always what you say that matters nearly as much as how you say it. That is something businesses, charities, non-profits, and individuals need to understand when it comes...

5 Easy Ways To Market Your Small Business Using Handwritten Notes

By: Ilan Mann
July 13, 2021
Handwritten notes are a tried-and-true method of communicating with new or prospective clients. Writing a customized handwritten message demonstrates there is a person behind the scenes at the heart of...

Four Handwritten Letters From History That Had A Big Impact

By: Ilan Mann
July 12, 2021
Around these parts, we are big believers in the power of the written word. In fact, our whole business model centres on the belief that handwritten letters can change your...
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Marketing

Direct Mail Strategies for Home Services Companies: Targeting Homeowners in Need of Your Services

By: EmMa Matern
April 19, 2024
  In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...

Safeguarding Data: 10 Critical Steps for Mail Service Providers (MSPs) and Marketing Agencies

By: EmMa Matern
September 6, 2023
The need for stringent data security measures has reached unprecedented heights. Organizations are navigating the complexities of modern technology, PacketLabs sheds light on some shocking statistics relating to cybersecurity: in...

5 Key Reasons Why Companies Should Prioritize Mail Vendor Security

By: EmMa Matern
August 17, 2023
  Amidst the interconnectedness of modern business operations, one critical aspect demands attention: mail vendor security. Verizon released the “2019 Data Breach Investigations Report”, which yielded statistics that are cause...

How DTC Brands are Using Handwritten Letters to Increase Customer Lifetime Value

By: EmMa Matern
June 5, 2023
Straightforward ways to increase Customer Lifetime Value (CLV) is to decrease the cost of acquiring customers or increase the cart value with add ons.  While costs have been increasing across...

Write a Personal Donor Birthday Card in 7 Seconds

By: Ilan Mann
May 15, 2023
Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being...

Establishing your Nonprofit Brand: 3 Brand Design Fundamentals

By: EmMa Matern
September 12, 2022
Establishing your nonprofit brand can be intimidating, but let’s start with some basics! This article discusses 3 vital design aspects to consider when designing your nonprofit brand. You will learn...

5 Reasons Why Handwritten Notes Are Powerful

By: EmMa Matern
July 31, 2022
  Technology has become ubiquitous in our daily lives, with people sending hundreds of instant messages and corporate emails per day. PostGrid wrote an article titled “Direct Mail Statistics You...

Tips for Effective Storytelling for Nonprofits

By: EmMa Matern
May 25, 2022
Nonprofit storytelling is an essential skill to have to maintain a successful nonprofit organization. Storytelling informs your donors about how their donations are being spent and who their donations affect....
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