Featured Blogs

Enhancing your nonprofit education through certification or a degree offers numerous benefits. These credentials expand your knowledge of nonprofit management principles and current trends while developing crucial skills in areas...

Investing in certifications demonstrates commitment to being a nonprofit professional and keeps them up to date with best practices and emerging trends. Certifications lend credibility by signaling to donors, stakeholders,...

  Last year nonprofits saw a decline in donations for the first time in a decade according to the article by NonprofitPro.com, “Donations Decline for the First Time Since 2012,...

  Are you ready to revolutionize your fundraising efforts? Discover the power of donor segmentation, personalized messaging, and captivating storytelling to unlock unparalleled success in your campaigns. Engage donors, maximize...

With the looming thought of a recession, nonprofits are at high risk of financial struggles. Now is the time to prepare and organize a robust strategy to make it through...

Donor retention is an ongoing campaign, and stewardship is the most important tool to be successful. Major donors have a higher retention rate than small donors. According to FundraisingReportCard.com, donors...

When putting together the fundraising and stewardship parts of your nonprofit marketing plan consider these 10 pieces of mail. Direct mail is the guaranteed best way to get your donor’s...

    Those who work in the nonprofit sector know that donor retention is an ongoing obstacle. As retention rates continue to plummet, lapsed donor prevention efforts are a top...

    Direct mail refers to a type of marketing that is done through the postal service with physical mail. It is distinct from other types of marketing – both...

Direct mail remains a potent tool in any Get Out the Vote (GOTV) strategy, offering a tangible and personal connection with potential supporters. According to a study done by the...

Exploring the impact of direct mail on voter behaviour brings us to an intriguing aspect of political campaigning. Direct mail campaigns possess a unique influence over voters, characterized by their...

  In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...

  The Mail Design Professional (MDP) Program stands as the sole mailpiece design certification program endorsed by the United States Postal Service.This comprehensive curriculum provides a valuable opportunity for mail...

  In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...

There are few trends in the direct mail marketing world, and the marketing-communications (marcom) world that are growing faster than the renewed focus on data security. As increased granularity of...

  From the nostalgia-driven baby boomers to the tech-savvy millennials and members of Gen Z, each generation has its own unique relationship with direct mail. Between mid-2020 and early 2021,...

  In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...

Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being...

  Technology has become ubiquitous in our daily lives, with people sending hundreds of instant messages and corporate emails per day. PostGrid wrote an article titled “Direct Mail Statistics You...

Gratitude. It’s such a simple word to say. In reality, it has so much meaning. And it means different things to different people. It can even anchor your business strategy....

Thank-you cards are a straightforward concept: they convey gratitude for a kind deed, statement, or gift. For the writer, the formality of a handwritten thank you might be overwhelming. Many...

It isn’t always what you say that matters nearly as much as how you say it. That is something businesses, charities, non-profits, and individuals need to understand when it comes...

Handwritten notes are a tried-and-true method of communicating with new or prospective clients. Writing a customized handwritten message demonstrates there is a person behind the scenes at the heart of...

Around these parts, we are big believers in the power of the written word. In fact, our whole business model centres on the belief that handwritten letters can change your...

    Direct mail refers to a type of marketing that is done through the postal service with physical mail. It is distinct from other types of marketing – both...

The Home Services market is one of the fastest growing sectors in North America these days. As marketers try to take advantage of the boom, they are finding it harder...

  In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...

There are few trends in the direct mail marketing world, and the marketing-communications (marcom) world that are growing faster than the renewed focus on data security. As increased granularity of...

  Amidst the interconnectedness of modern business operations, one critical aspect demands attention: mail vendor security. Verizon released the “2019 Data Breach Investigations Report”, which yielded statistics that are cause...

Straightforward ways to increase Customer Lifetime Value (CLV) is to decrease the cost of acquiring customers or increase the cart value with add ons.  While costs have been increasing across...

Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being...

Establishing your nonprofit brand can be intimidating, but let’s start with some basics! This article discusses 3 vital design aspects to consider when designing your nonprofit brand. You will learn...

Since the deep integration of the internet into our lives the average person sees up to 10,000 ads per day which is up tenfold since the 1970s. In an election...

Winning an election – be it a primary or a general election – in today’s sophisticated campaigning environment requires more planning, resources, and multifaceted execution than ever before. Even elections...

In the spring, we had the opportunity to work with a client on their primary campaign for a state-level office. Collaborating closely with the outreach team, we curated a direct...

Direct mail remains a potent tool in any Get Out the Vote (GOTV) strategy, offering a tangible and personal connection with potential supporters. According to a study done by the...

Exploring the impact of direct mail on voter behaviour brings us to an intriguing aspect of political campaigning. Direct mail campaigns possess a unique influence over voters, characterized by their...

A quick way to find out if someone is an experienced political operative, as opposed to just an observer of politics who watches too much C-SPAN, is to ask them...

    Direct mail refers to a type of marketing that is done through the postal service with physical mail. It is distinct from other types of marketing – both...

  In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...

The National Postal Forum (NPF) is a premier event that brings together professionals from the postal and shipping industry, and this year, we were thrilled to be first-time attendees and...

Imagine meeting your best friend for the first time, after sixty years. That’s the story of Canadian Dolores Baily and Australian Lyn Carpenter. They started corresponding at age ten through...