Are Handwritten Notes Dead?
By: Ilan MannMay 6, 2021
In an age where we have lost the art of human interaction and replaced it with a keyboard, few things are as important as sending a handwritten note or letter.
Technology has made sending a “thank-you” easy as pie: all it takes is one click or swipe on our phone screens to send that message…but what does this say about human interaction?
In today’s fast-paced world where technology provides us with everything we need at just the push of a button, have humans become dehumanized by electronic devices?
The lackadaisical act of tapping out something short for someone leaves little room for creativity.
We’ve all received a post-purchase email or marketing message from some company you bought from or interacted with, and the message has been sent to dozens before you. Nothing is surprising or exciting about it at all – not even a notable typo!
This electronic correspondence may be easy and automatic but makes almost no impact on customers’ lives – which is exactly why everyone does it without thinking twice about it.
There was a time when handwritten thank you notes were the norm. Nowadays, it is much easier just to press “send” and be done with it.
I may be old school, but I prefer to send handwritten thank you cards than send an email. A potential client has spent 30-plus minutes of their valuable time with you, or they dropped their hard-earned money on your product. You should be thanking them appropriately.
And it’s not just because I’m biased. The numbers back me up.
Independent research shows that 87% of people trust traditional mail and consider it more believable than a computer-generated letter.
At the same time, online and email marketing scams have become increasingly prevalent during the past few years, so people are less like to open emails, let alone believe what they are saying.
Speaking of deliverability, the clever bots of email providers are getting more and more sophisticated in their spam filtering methods, making it difficult for your digital marketing collateral to reach its target.
Another reason is that few even bother to send a note at all. This is an excellent way to make your company stand out. People will open your letter, and it makes you more memorable in people’s minds.
Again, don’t take my word for it: 90% of mail is opened and read according to research conducted by the Data & Marketing Association. 70% percent of people who received a piece of mail from businesses gave the recipients better impressions about those companies compared with other forms of communication like email which only had 45%.
Handwritten, delivered mail is a wonderfully tangible experience. This is why people love to receive handwritten mail – it reminds recipients of their real-world relationships and gives them something real to hold on to.
Beyond that, when we talk to our clients – across every industry – the story is the same: people who use handwritten notes are almost always at the top of their industry. They have more clients and have deeper bonds with their customers compared to competitors who do not send letters.
Finally, I’m going to climb on my soapbox for a minute. It is always worthwhile if you can do anything to make the business world more friendly and pleasant. And I think we could all use a more human touch these days.
So if you’re looking for a way to get more out of your business, consider using handwritten notes. It’s an easy and affordable strategy that will help grow sales with less effort on your part.
And the next time someone says “handwritten is dead,” their business is probably on life support.
Want to level up your direct mail? Contact us.