Win more votes with better mail.

Political Direct Mail Strategies for Alabama Elections

Alabama’s system lends itself to several important tactical considerations when putting together your direct mail plan.

Because Alabama has a partisan system that allows all voters to vote in every party primary, party affiliation is one of the most important and also one of the simplest ways to segment voters. In every Republican primary, Democrat and independent voters can be a significant source of votes, and vice versa.

Another opportunity presented by the particularities of Alabama’s ballot initiative system is the opportunity to mobilize voters who are passionate about a ballot initiative to vote for your candidate once they are already at the polls.

By aligning your candidate with a ballot initiative, you can mobilize supporters who would otherwise not be passionate about supporting your candidate, and would maybe stay home.

Because same-day registration is not available, direct mail is a powerful way to get voters mobilized for registration and/or encourage mail-in balloting.