With the new year just around the corner, one thought is on the mind of every fundraising professional: “I’m going to need to call donors to tell them they accidentally wrote 2024 on their post-dated checks.”

Just kidding, but many donors – especially older donors – are still donating by check, even in 2025!

That’s why we created The Nonprofit direct mail marketing trends for 2025 report, to learn about things like how donors prefer to give, how best to solicit new donations, how to reactivate lapsed donors, and how to steward existing donors with the power of the latest and greatest in direct mai and direct response fundraising.

Is your organization using best practices to maximize your fundraising in 2025?

Take a sneak peek at a few of the strategies that top organizations are employing this year:

• Personalization and Segmentation
  Your organization is likely collecting troves of data, and most cutting-edge nonprofits are using that data to speak to each donor as an individual, at scale, without needing to hire an army of relationship managers.
• Integration with Digital Channels
  While direct mail continues to be king, there is no denying the incredible impact of digital on fundraising efforts. From reducing cost to increasing reach, combining digital and physical helps you reach donors where they live and get your message across in a memorable way.
• Eco-Friendly Direct Mail Practices
  From using recycled materials to reducing waste, make sure your lettershop efforts are sustainable.
• Storytelling and Emotional Connection
  Humans are wired to connect with stories. Keeping your donors interested and engaged is the first step to unlocking their generosity. Explore storytelling fundamentals.

Why Download This Guide?

We tried to offer a concise summary of trends, best practices, and strategies that top nonprofit organizations are using going into 2025 to level-up their direct mail fundraising efforts, so that you and your team can make sure that every dollar you spend on direct response mail  is seeing maximal ROI.

Click below to download the guide and get a head start on the new year.