Authentic Communication with your Donors
By: EmMa MaternJune 8, 2022
The nonprofit sector has the fundamental goal of people-helping-people. Consider the powerful motivator that authentic connections bring to this noble cause.
The three key takeaways are simple yet profound: Stay true and consistent, prioritize your donors by showing genuine interest, and craft personal experiences. Enhance your communication methods with personalized and specific details, making a meaningful impact on your donor relationships.
1. HOW TO BE TRUE AND CONSISTENT
All nonprofit organizations have a cause that they are passionate about. Before you communicate with your donors, you need to establish a set of values and beliefs that your organization follows. Make sure when you set up those values, you are being true to yourself and to your cause. To have authentic communication, you need to BE AUTHENTIC.
Once you identify your core principles, you must represent them in every message and any form of communication. You may not be popular with everyone, but at least you will be showing community members that you are true and consistent. The main point is to stick to your set of values and beliefs, but there are more Principles for Authentic Donor Communications that Build Relationships.
2. HOW TO ATTEND TO YOUR DONORS
Make sure to put effort into focusing on your donors. Remember, without your donors you can’t support your cause! Maintain relationships with donors by consistently communicating and creating opportunities to connect with them.
There are various ways to stay connected with your donors and maintain authentic communication. You can schedule regular meetings in person or virtually to provide the opportunity to interact with them. This is the time to have discussions about your organization’s progress and get the opinion of the members. You can ask questions like: Why are you passionate about the cause? What is your preferred method of communication? How would you like to take action?
You can also connect with your donors by sending them information via digital and physical communication methods.
WAYS TO CONNECT WITH YOUR DONORS
Thank You Notes
Google Forms Questionnaire
The main focus should always be on your donors, so you can build authentic relationships.
3. HOW TO CREATE PERSONAL EXPERIENCES
To keep up with authentic communication, you can create personal experiences! How do you do that? Well, make sure to keep donor profiles and use their names when sending emails, newsletters, donation cards, impact reports, and postcards. It is also important to consistently send messages to donors and volunteers to let them know your organization is working hard for the cause.
A little bit of effort goes a long way, especially when you want to create personalized experiences. Emails and text messages only go so far and are often overlooked, so it is important to seek other forms of communication. Sending handwritten note cards and direct-mail packages addressed to specific donors, tells your members that you value their support.
To summarize, figure out what your nonprofit is passionate about helping, stick to your values and beliefs, focus on including your donors, and organize personalized experiences that show your donors how much effort you put in.
Put the effort in and delight your donors with a handwritten note!
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