Last year nonprofits saw a decline in donations for the first time in a decade according to the article by NonprofitPro.com, “Donations Decline for the First Time Since 2012,...

Are you ready to revolutionize your fundraising efforts? Discover the power of donor segmentation, personalized messaging, and captivating storytelling to unlock unparalleled success in your campaigns. Engage donors, maximize impact,...

With the looming thought of a recession, nonprofits are at high risk of financial struggles. Now is the time to prepare and organize a robust strategy to make it through...

Donor retention is an ongoing campaign, and stewardship is the most important tool to be successful. Major donors have a higher retention rate than small donors. According to FundraisingReportCard.com, donors...

When putting together the fundraising and stewardship parts of your nonprofit marketing plan consider these 10 pieces of mail. Direct mail is the guaranteed best way to get your donor’s...

    Those who work in the nonprofit sector know that donor retention is an ongoing obstacle. As retention rates continue to plummet, lapsed donor prevention efforts are a top...

Lapsed donors should be a substantial focus for non profits in 2023. There have been troubling statistics that show that all retention rates are down. Organizations are losing donors and...

  Consistent and reliable incoming funding is at risk. Although charitable giving increased in 2022, the number of donors decreased. It’s important in 2023 to make an effort to keep...

Those working in the nonprofit sector understand the never ending need to keep donations coming in. Not only do you want a consistent flow of contributions, but preferably an increase....

Want to increase donor retention? Donor segmentation is the key! In the first part of this article we will discuss donor segmentation and how it affects donor retention. Donor retention...

Establishing your nonprofit brand can be intimidating, but let’s start with some basics! This article discusses 3 vital design aspects to consider when designing your nonprofit brand. You will learn...

Acknowledging your volunteers is just as important as acknowledging your donors, and you can do that by sending out a follow up! In this article we are going to be...

In the ever-evolving landscape of nonprofits, the perennial debate persists: is it more financially effective to spend on secure new donors or on retaining existing ones? While the consensus often...

  The nonprofit sector has the fundamental goal of people-helping-people. Consider the powerful motivator that authentic connections bring to this noble cause. The three key takeaways are simple yet profound:...

Nonprofit storytelling is an essential skill to have to maintain a successful nonprofit organization. Storytelling informs your donors about how their donations are being spent and who their donations affect....

Fundraising is a year-round concern for nonprofit organizations that rely on donations and contributions to operate successfully. Those tasked with this challenge must focus on multiple levels, expanding their list...

One of the advantages that nonprofit organizations have is that often donors are looking for authentic personal connections with the nonprofit. Donors want to feel connected, like they are a...

Whether you’re running a venture-backed Startup company, a Fortune 500 telecom giant, or a mission-driven non-profit organization, you need more resources – usually cash – to build your team, grow...

It is crucial for marketing and communications professionals to have a marketing plan, even if the budget is low. Marketing plans set goals, develop tools for communication, define the mission,...

Donations are the lifeblood for non-profits, charities and political parties. The relationships you build with your donors today make a world of difference for future donations. That’s why it is...

Donors who are inactive or have lapsed may appear to be a lost cause. These contributors haven’t given to your nonprofit in a long time; why would you spend money...

We understand that large donors are often the primary focus of non-profits, charities and other organizations that rely on donations. Given the potential amount large donors could contribute to meeting...

“Dogs look up to you, cats look down on you. Give me a pig! He looks you in the eye and treats you as an equal.”  – Sir Winston Churchill ...

Just as customer engagement is becoming an increasingly important metric for profit-driven businesses, donor stewardship is playing a larger role than ever in nonprofit management. The “why” of retention, loyalty,...

Every fundraiser or salesperson knows that the easiest people to turn into donors and customers are already part of their network. A lot of the reasons why prospects are hesitant...

  How do donors loose confidence in your nonprofit? How to re-engage inactive donors Conclusion Donors are the lifeblood of any nonprofit organization, and their value cannot be overstated –...

I am always shocked to hear non-profit professionals tell me that they don’t thank their donors. The logic goes that people open their hearts and wallets to charities and non-profits...

So you’ve decided to send thank you notes to your donors and volunteers. Good call! There are few combinations of words more powerful than “Thank You.” Letting someone know that...