Since the deep integration of the internet into our lives the average person sees up to 10,000 ads per day which is up tenfold since the 1970s. In an election...

Winning an election – be it a primary or a general election – in today’s sophisticated campaigning environment requires more planning, resources, and multifaceted execution than ever before. Even elections...

In the spring, we had the opportunity to work with a client on their primary campaign for a state-level office. Collaborating closely with the outreach team, we curated a direct...

Direct mail remains a potent tool in any Get Out the Vote (GOTV) strategy, offering a tangible and personal connection with potential supporters. According to a study done by the...

Exploring the impact of direct mail on voter behaviour brings us to an intriguing aspect of political campaigning. Direct mail campaigns possess a unique influence over voters, characterized by their...

A quick way to find out if someone is an experienced political operative, as opposed to just an observer of politics who watches too much C-SPAN, is to ask them...