The Home Services market is one of the fastest growing sectors in North America these days. As marketers try to take advantage of the boom, they are finding it harder...

In the spring, we had the opportunity to work with a client on their primary campaign for a state-level office. Collaborating closely with the outreach team, we curated a direct...

Direct mail remains a potent tool in any Get Out the Vote (GOTV) strategy, offering a tangible and personal connection with potential supporters. According to a study done by the...

Exploring the impact of direct mail on voter behaviour brings us to an intriguing aspect of political campaigning. Direct mail campaigns possess a unique influence over voters, characterized by their...

Life is moving online—so why are so many of us going offline? The Revenge of Analog explains why. If you’re a literary junkie, you know there’s been a quiet civil...

If you were to ask Millennials or Gen Z (defined as those born between 1980 and the early 2010’s) how they feel about receiving phone calls, they would likely rank...

Mark Twain popularized (and attributed erroneously, ironically, to British Prime Minister Benjamin Disraeli) the adage that there are three kinds of lies: lies, damned lies, and statistics. This week, my...

Politics has changed drastically these last few decades in so many drastic ways, it’s tempting to pinpoint one or the other as the secret to a candidate’s success or failure:...

The illusion of transparency is one of the most common causes of misunderstandings and missed opportunities  between people, between companies and their customers, between nonprofits and their donors, etc… The...

A quick way to find out if someone is an experienced political operative, as opposed to just an observer of politics who watches too much C-SPAN, is to ask them...

At the beginning of the great sports movie Jerry Maguire, the eponymous sports agent, in the throes of a night of inspiration, writes a mission statement, called The Things We...

This is part five of an ongoing series about consumer behaviour. You are strongly encouraged to read at least part one here and part two here before reading this post....

This is part four of an ongoing series about consumer behaviour. You are strongly encouraged to read part one here, part two here, and part three here before reading this...

This is part two of an ongoing series about consumer behaviour. You are strongly encouraged to read part one here and part two here before reading this post. Let’s recap...

This is part two of an ongoing series about consumer behaviour. You are strongly encouraged to read part one here before reading this post. If all of your customers were...

This is part one of an ongoing series about consumer behaviour. What follows may seem like an esoteric or purely academic post in a blog that is normally about marketing,...

Like most suburban kids, I never really understood the proverb, “a bird in the hand is worth two in the bush.” Why is a bird in the bush worth anything?...

You’re jogging across an intersection when a city bus turns the corner a little too fast. You jump out of the way and narrowly avoid being run over. Okay –...

  If commonly cited statistics are to be believed, it’s a miracle that you clicked on this article. If it took you more than 4 or 5 seconds to read...