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How to win municipal and state political elections with direct mail

By: EmMa Matern
July 4, 2024
In the spring, we had the opportunity to work with a client on their primary campaign for a state-level office. Collaborating closely with the outreach team, we curated a direct...

Maximizing your GOTV Strategy Using Direct Mail

By: EmMa Matern
May 24, 2024
Direct mail remains a potent tool in any Get Out the Vote (GOTV) strategy, offering a tangible and personal connection with potential supporters. According to a study done by the...

The Impact of Direct Mail on Voter Behaviour

By: EmMa Matern
May 10, 2024
Exploring the impact of direct mail on voter behaviour brings us to an intriguing aspect of political campaigning. Direct mail campaigns possess a unique influence over voters, characterized by their...

The Revenge of Analog

By: Ilan Mann
October 20, 2020
Life is moving online—so why are so many of us going offline? The Revenge of Analog explains why. If you’re a literary junkie, you know there’s been a quiet civil...

Call Me Maybe (But I’d Rather You Didn’t)

By: Ilan Mann
May 12, 2020
If you were to ask Millennials or Gen Z (defined as those born between 1980 and the early 2010’s) how they feel about receiving phone calls, they would likely rank...

Lies, Damned Lies, Statistics, and Metrics

By: Ilan Mann
May 11, 2020
Mark Twain popularized (and attributed erroneously, ironically, to British Prime Minister Benjamin Disraeli) the adage that there are three kinds of lies: lies, damned lies, and statistics. This week, my...

Opportunity Knocks… And then Mails

By: Ilan Mann
April 30, 2020
Politics has changed drastically these last few decades in so many drastic ways, it’s tempting to pinpoint one or the other as the secret to a candidate’s success or failure:...

The Illusion of Transparency

By: Ilan Mann
April 29, 2020
The illusion of transparency is one of the most common causes of misunderstandings and missed opportunities  between people, between companies and their customers, between nonprofits and their donors, etc… The...

Getting Out The Vote with Handwritten Mail

By: Ilan Mann
April 28, 2020
A quick way to find out if someone is an experienced political operative, as opposed to just an observer of politics who watches too much C-SPAN, is to ask them...

“The Things We Think and Do Not Say”

By: Ilan Mann
April 21, 2020
At the beginning of the great sports movie Jerry Maguire, the eponymous sports agent, in the throes of a night of inspiration, writes a mission statement, called The Things We...

Part Five – Jumping Off A Bridge

By: Ilan Mann
April 18, 2020
This is part five of an ongoing series about consumer behaviour. You are strongly encouraged to read at least part one here and part two here before reading this post....

Part Four – The Extra Large Medium

By: Ilan Mann
April 16, 2020
This is part four of an ongoing series about consumer behaviour. You are strongly encouraged to read part one here, part two here, and part three here before reading this...

Part Three – The Availability Bias and Priming in your Mailbox

By: Ilan Mann
April 15, 2020
This is part two of an ongoing series about consumer behaviour. You are strongly encouraged to read part one here and part two here before reading this post. Let’s recap...

Part Two – The Irrational Consumer

By: Ilan Mann
April 14, 2020
This is part two of an ongoing series about consumer behaviour. You are strongly encouraged to read part one here before reading this post. If all of your customers were...

Part One – This is Your Brain on Loyalty

By: Ilan Mann
April 13, 2020
This is part one of an ongoing series about consumer behaviour. What follows may seem like an esoteric or purely academic post in a blog that is normally about marketing,...

Keeping Your Friends Close: Retention, Retention, Retention

By: Ilan Mann
April 10, 2020
Like most suburban kids, I never really understood the proverb, “a bird in the hand is worth two in the bush.” Why is a bird in the bush worth anything?...

The Bus that Nearly Flattens You

By: Ilan Mann
April 8, 2020
You’re jogging across an intersection when a city bus turns the corner a little too fast. You jump out of the way and narrowly avoid being run over. Okay –...

How to Catch the Attention of a Goldfish

By: Ilan Mann
April 7, 2020
  If commonly cited statistics are to be believed, it’s a miracle that you clicked on this article. If it took you more than 4 or 5 seconds to read...