Direct Mail Strategies for Home Services Companies: Targeting Homeowners in Need of Your Services

By: EmMa Matern
April 19, 2024
  In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...

Safeguarding Data: 10 Critical Steps for Mail Service Providers (MSPs) and Marketing Agencies

By: EmMa Matern
September 6, 2023
The need for stringent data security measures has reached unprecedented heights. Organizations are navigating the complexities of modern technology, PacketLabs sheds light on some shocking statistics relating to cybersecurity: in...

5 Key Reasons Why Companies Should Prioritize Mail Vendor Security

By: EmMa Matern
August 17, 2023
  Amidst the interconnectedness of modern business operations, one critical aspect demands attention: mail vendor security. Verizon released the “2019 Data Breach Investigations Report”, which yielded statistics that are cause...

How DTC Brands are Using Handwritten Letters to Increase Customer Lifetime Value

By: EmMa Matern
June 5, 2023
Straightforward ways to increase Customer Lifetime Value (CLV) is to decrease the cost of acquiring customers or increase the cart value with add ons.  While costs have been increasing across...

Write a Personal Donor Birthday Card in 7 Seconds

By: Ilan Mann
May 15, 2023
Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being...

Establishing your Nonprofit Brand: 3 Brand Design Fundamentals

By: EmMa Matern
September 12, 2022
Establishing your nonprofit brand can be intimidating, but let’s start with some basics! This article discusses 3 vital design aspects to consider when designing your nonprofit brand. You will learn...

5 Reasons Why Handwritten Notes Are Powerful

By: EmMa Matern
July 31, 2022
  Technology has become ubiquitous in our daily lives, with people sending hundreds of instant messages and corporate emails per day. PostGrid wrote an article titled “Direct Mail Statistics You...

Tips for Effective Storytelling for Nonprofits

By: EmMa Matern
May 25, 2022
Nonprofit storytelling is an essential skill to have to maintain a successful nonprofit organization. Storytelling informs your donors about how their donations are being spent and who their donations affect....

Top 6 Non Profit Marketing Ideas

By: Postalgia
March 9, 2022
It is crucial for marketing and communications professionals to have a marketing plan, even if the budget is low. Marketing plans set goals, develop tools for communication, define the mission,...

The Benefit of Thanking Your Customers

By: Ilan Mann
August 10, 2021
Gratitude. It’s such a simple word to say. In reality, it has so much meaning. And it means different things to different people. It can even anchor your business strategy....

How to keep customers engaged with your business

By: Ilan Mann
August 9, 2021
We live in an increasingly “instant” society. From drive-thru restaurants to Amazon Prime, people rely on prompt service – often at the expense of the deep relationships businesses once had...

5 Easy Ways To Market Your Small Business Using Handwritten Notes

By: Ilan Mann
July 13, 2021
Handwritten notes are a tried-and-true method of communicating with new or prospective clients. Writing a customized handwritten message demonstrates there is a person behind the scenes at the heart of...

7 Most Common Business Thank You Note Mistakes

By: Ilan Mann
July 2, 2021
It’s common knowledge that a thank-you note is an essential part of business etiquette, but believe it or not, there are many ways to do it wrong. As we have...

9 Ways To Use Thank-You Cards as a Marketing Tool

By: Ilan Mann
June 12, 2021
We all understand the importance of making a good first impression. But too often, we forget to create a clear and memorable conclusion at the end of an interaction with...

How One Company Built A Business With Thank You Notes

By: Ilan Mann
June 4, 2021
You know that feeling when you receive a handwritten thank you note in the mail? It’s like an instant boost of happiness and appreciation for someone who took their time...

6 Tips For Realtors On How To Craft The Perfect Prospecting Letter

By: Ilan Mann
May 12, 2021
One of the most challenging parts of being a realtor – what separates the greats from those who are scraping by – is the ability to attract listings. If it...

4 ways to get referrals from handwritten letters

By: Ilan Mann
March 20, 2021
The folks who say “the best things in life are free” have never been to Disneyland. But, they’re on to something when it comes to business. Entrepreneurs love nothing more...

Gratitude is a Business Strategy

By: Ilan Mann
September 18, 2020
Gratitude: you might know it as a hashtag, or an Indigo mug, or a word your mom has crocheted on her wall. What you may not know is that gratitude...

Long Live the Concierge – Personalizing the E-Commerce Customer Experience

By: Ilan Mann
August 11, 2020
  The transition for the brick and mortar storefront has been hugely exciting for a whole host of reasons: The need to pay top dollar to rent space in a...

Turning Donors and Customers into your Fundraisers and Salespeople

By: Ilan Mann
March 1, 2020
Every fundraiser or salesperson knows that the easiest people to turn into donors and customers are already part of their network. A lot of the reasons why prospects are hesitant...

How to be Great at Gratitude – 5 Tips for Brilliant Donor & Volunteer Thank-you Cards

By: Ilan Mann
February 10, 2020
So you’ve decided to send thank you notes to your donors and volunteers. Good call! There are few combinations of words more powerful than “Thank You.” Letting someone know that...