Direct mail refers to a type of marketing that is done through the postal service with physical mail. It is distinct from other types of marketing – both...

The Home Services market is one of the fastest growing sectors in North America these days. As marketers try to take advantage of the boom, they are finding it harder...

  In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...

The need for stringent data security measures has reached unprecedented heights. Organizations are navigating the complexities of modern technology, PacketLabs sheds light on some shocking statistics relating to cybersecurity: in...

  Amidst the interconnectedness of modern business operations, one critical aspect demands attention: mail vendor security. Verizon released the “2019 Data Breach Investigations Report”, which yielded statistics that are cause...

Straightforward ways to increase Customer Lifetime Value (CLV) is to decrease the cost of acquiring customers or increase the cart value with add ons.  While costs have been increasing across...

Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being...

Establishing your nonprofit brand can be intimidating, but let’s start with some basics! This article discusses 3 vital design aspects to consider when designing your nonprofit brand. You will learn...

  Technology has become ubiquitous in our daily lives, with people sending hundreds of instant messages and corporate emails per day. PostGrid wrote an article titled “Direct Mail Statistics You...

Nonprofit storytelling is an essential skill to have to maintain a successful nonprofit organization. Storytelling informs your donors about how their donations are being spent and who their donations affect....

It is crucial for marketing and communications professionals to have a marketing plan, even if the budget is low. Marketing plans set goals, develop tools for communication, define the mission,...

Gratitude. It’s such a simple word to say. In reality, it has so much meaning. And it means different things to different people. It can even anchor your business strategy....

We live in an increasingly “instant” society. From drive-thru restaurants to Amazon Prime, people rely on prompt service – often at the expense of the deep relationships businesses once had...

Handwritten notes are a tried-and-true method of communicating with new or prospective clients. Writing a customized handwritten message demonstrates there is a person behind the scenes at the heart of...

It’s common knowledge that a thank-you note is an essential part of business etiquette, but believe it or not, there are many ways to do it wrong. We have written...

We all understand the importance of making a good first impression. But too often, we forget to create a clear and memorable conclusion at the end of an interaction with...

You know that feeling when you receive a handwritten thank you note in the mail? It’s like an instant boost of happiness and appreciation for someone who took their time...

One of the most challenging parts of being a realtor – what separates the greats from those who are scraping by – is the ability to attract listings. If it...

The folks who say “the best things in life are free” have never been to Disneyland. But, they’re on to something when it comes to business. Entrepreneurs love nothing more...

Gratitude: you might know it as a hashtag, or an Indigo mug, or a word your mom has crocheted on her wall. What you may not know is that gratitude...

  The transition for the brick and mortar storefront has been hugely exciting for a whole host of reasons: The need to pay top dollar to rent space in a...

Every fundraiser or salesperson knows that the easiest people to turn into donors and customers are already part of their network. A lot of the reasons why prospects are hesitant...

So you’ve decided to send thank you notes to your donors and volunteers. Good call! There are few combinations of words more powerful than “Thank You.” Letting someone know that...