Direct Mail

Direct Mail Strategies for Home Services Companies: Targeting Homeowners in Need of Your Services

By: EmMa Matern
April 19, 2024
  In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...

8 things I learned becoming a USPS certified Mail Design Professional

By: EmMa Matern
December 7, 2023
  The Mail Design Professional (MDP) Program stands as the sole mailpiece design certification program endorsed by the United States Postal Service.This comprehensive curriculum provides a valuable opportunity for mail...

Meet the Mailers: Mail with a Personal Touch

By: EmMa Matern
November 1, 2023
  In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...

Safeguarding Data: 10 Critical Steps for Mail Service Providers (MSPs) and Marketing Agencies

By: EmMa Matern
September 6, 2023
The need for stringent data security measures has reached unprecedented heights. Organizations are navigating the complexities of modern technology, PacketLabs sheds light on some shocking statistics relating to cybersecurity: in...

Direct Mail Interactions Across Generations

By: EmMa Matern
August 2, 2023
  From the nostalgia-driven baby boomers to the tech-savvy millennials and members of Gen Z, each generation has its own unique relationship with direct mail. Between mid-2020 and early 2021,...

Navigating the Digital Era: Reimagining Direct Mail

By: EmMa Matern
July 20, 2023
Direct mail cuts through digital fatigue by offering a tangible experience that stands out amidst the overwhelming influx of messages. According to, the average American household receives two direct...

Postalgia Goes to the National Postal Forum!

By: EmMa Matern
June 12, 2023
The National Postal Forum (NPF) is a premier event that brings together professionals from the postal and shipping industry, and this year, we were thrilled to be first-time attendees and...

5 Reasons Why Handwritten Notes Are Powerful

By: EmMa Matern
July 31, 2022
  Technology has become ubiquitous in our daily lives, with people sending hundreds of instant messages and corporate emails per day. PostGrid wrote an article titled “Direct Mail Statistics You...

The Benefit of Thanking Your Customers

By: Ilan Mann
August 10, 2021
Gratitude. It’s such a simple word to say. In reality, it has so much meaning. And it means different things to different people. It can even anchor your business strategy....

How to Make a Thank-You Note More Memorable

By: Ilan Mann
August 2, 2021
Thank-you cards are a straightforward concept: they convey gratitude for a kind deed, statement, or gift. For the writer, the formality of a handwritten thank you might be overwhelming. Many...

6 Ways to Shake Up How You Say ‘Thank You!’

By: Ilan Mann
July 30, 2021
It isn’t always what you say that matters nearly as much as how you say it. That is something businesses, charities, non-profits, and individuals need to understand when it comes...

Three ways to frame choices and get better answers with direct mail

By: Ilan Mann
March 12, 2021
Every day, people make decisions. We make those decisions of our own free will. Or do we? Consider: you walk into a grocery store to buy a carton of eggs....

These six attributes explain the power of direct mail

By: Ilan Mann
October 12, 2020
Is direct mail dead? It’s the question on marketers’ minds. At the very least, it’s the question they’re Googling: with 167 million results for the search “is direct mail dead?”...

5 Tips for Writing a Personal Letter

By: Ilan Mann
April 9, 2020
A few years ago, a client of ours – a large charity – goofed up and sent a handwritten thank-you card to a donor, and another to her husband, for...