Direct mail refers to a type of marketing that is done through the postal service with physical mail. It is distinct from other types of marketing – both...

Direct mail remains a potent tool in any Get Out the Vote (GOTV) strategy, offering a tangible and personal connection with potential supporters. According to a study done by the...

Exploring the impact of direct mail on voter behaviour brings us to an intriguing aspect of political campaigning. Direct mail campaigns possess a unique influence over voters, characterized by their...

  In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...

  The Mail Design Professional (MDP) Program stands as the sole mailpiece design certification program endorsed by the United States Postal Service.This comprehensive curriculum provides a valuable opportunity for mail...

  In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...

The need for stringent data security measures has reached unprecedented heights. Organizations are navigating the complexities of modern technology, PacketLabs sheds light on some shocking statistics relating to cybersecurity: in...

  From the nostalgia-driven baby boomers to the tech-savvy millennials and members of Gen Z, each generation has its own unique relationship with direct mail. Between mid-2020 and early 2021,...

  Direct mail cuts through digital fatigue by offering a tangible experience that stands out amidst the overwhelming influx of messages. According to Compu-Mail.com, the average American household receives two...

The National Postal Forum (NPF) is a premier event that brings together professionals from the postal and shipping industry, and this year, we were thrilled to be first-time attendees and...

  Technology has become ubiquitous in our daily lives, with people sending hundreds of instant messages and corporate emails per day. PostGrid wrote an article titled “Direct Mail Statistics You...

Gratitude. It’s such a simple word to say. In reality, it has so much meaning. And it means different things to different people. It can even anchor your business strategy....

Thank-you cards are a straightforward concept: they convey gratitude for a kind deed, statement, or gift. For the writer, the formality of a handwritten thank you might be overwhelming. Many...

It isn’t always what you say that matters nearly as much as how you say it. That is something businesses, charities, non-profits, and individuals need to understand when it comes...

Every day, people make decisions. We make those decisions of our own free will. Or do we? Consider: you walk into a grocery store to buy a carton of eggs....

Is direct mail dead? It’s the question on marketers’ minds. At the very least, it’s the question they’re Googling: with 167 million results for the search “is direct mail dead?”...

A few years ago, a client of ours – a large charity – goofed up and sent a handwritten thank-you card to a donor, and another to her husband, for...