Featured Blogs
What is Direct Mail?
By: EmMa Matern
September 16, 2024
Direct mail refers to a type of marketing that is done through the postal service with physical mail. It is distinct from other types of marketing – both...
Write a Personal Donor Birthday Card in 7 Seconds
By: Ilan Mann
May 15, 2023
Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being...
Winning Political Elections with Handwritten Direct Mail
By: Shay Mamo
September 9, 2024
Since the deep integration of the internet into our lives the average person sees up to 10,000 ads per day which is up tenfold since the 1970s. In an election...
How Home Service Companies Leverage Handwritten Notes to Boost Referrals and Gather Reviews
By: EmMa Matern
July 24, 2024
The Home Services market is one of the fastest growing sectors in North America these days. As marketers try to take advantage of the boom, they are finding it harder...
Safeguarding Data: 10 Critical Steps for MSPs and Marketing Agencies
By: EmMa Matern
September 6, 2023
The need for stringent data security measures has reached unprecedented heights. Organizations are navigating the complexities of modern technology, PacketLabs sheds light on some shocking statistics relating to cybersecurity: in...
Blogs by Subject
Nonprofit
Nonprofit Education: certification vs degrees in the nonprofit sector
By: EmMa Matern
September 2, 2024
Enhancing your nonprofit education through certification or a degree offers numerous benefits. These credentials expand your knowledge of nonprofit management principles and current trends while developing crucial skills in areas...
A Guide to Nonprofit Certifications
By: EmMa Matern
August 20, 2024
Investing in certifications demonstrates commitment to being a nonprofit professional and keeps them up to date with best practices and emerging trends. Certifications lend credibility by signaling to donors, stakeholders,...
Rekindling Relationships: Strategies for Engaging Inactive Donors
By: EmMa Matern
September 27, 2023
Last year nonprofits saw a decline in donations for the first time in a decade according to the article by NonprofitPro.com, “Donations Decline for the First Time Since 2012,...
How Fundraisers Are Tripling Their Campaign Performance
By: EmMa Matern
June 22, 2023
Are you ready to revolutionize your fundraising efforts? Discover the power of donor segmentation, personalized messaging, and captivating storytelling to unlock unparalleled success in your campaigns. Engage donors, maximize...
How to Recession Proof Your Nonprofit
By: EmMa Matern
April 10, 2023
With the looming thought of a recession, nonprofits are at high risk of financial struggles. Now is the time to prepare and organize a robust strategy to make it through...
Nonprofit Stewardship: Why It’s Important
By: EmMa Matern
March 29, 2023
Donor retention is an ongoing campaign, and stewardship is the most important tool to be successful. Major donors have a higher retention rate than small donors. According to FundraisingReportCard.com, donors...
The 10 Direct Mail Pieces That Should be in Your Nonprofit Marketing Plan
By: EmMa Matern
March 16, 2023
When putting together the fundraising and stewardship parts of your nonprofit marketing plan consider these 10 pieces of mail. Direct mail is the guaranteed best way to get your donor’s...
Prevent Lapsed Donors
By: EmMa Matern
March 3, 2023
Those who work in the nonprofit sector know that donor retention is an ongoing obstacle. As retention rates continue to plummet, lapsed donor prevention efforts are a top...
Direct Mail
What is Direct Mail?
By: EmMa Matern
September 16, 2024
Direct mail refers to a type of marketing that is done through the postal service with physical mail. It is distinct from other types of marketing – both...
Maximizing your GOTV Strategy Using Direct Mail
By: EmMa Matern
May 24, 2024
Direct mail remains a potent tool in any Get Out the Vote (GOTV) strategy, offering a tangible and personal connection with potential supporters. According to a study done by the...
The Impact of Direct Mail on Voter Behaviour
By: EmMa Matern
May 10, 2024
Exploring the impact of direct mail on voter behaviour brings us to an intriguing aspect of political campaigning. Direct mail campaigns possess a unique influence over voters, characterized by their...
Direct Mail Strategies for Home Services Companies: Targeting Homeowners in Need of Your Services
By: EmMa Matern
April 19, 2024
In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...
8 things I learned becoming a USPS certified Mail Design Professional
By: EmMa Matern
December 7, 2023
The Mail Design Professional (MDP) Program stands as the sole mailpiece design certification program endorsed by the United States Postal Service.This comprehensive curriculum provides a valuable opportunity for mail...
Meet the Mailers: Mail with a Personal Touch
By: EmMa Matern
November 1, 2023
In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...
Safeguarding Data: 10 Critical Steps for MSPs and Marketing Agencies
By: EmMa Matern
September 6, 2023
The need for stringent data security measures has reached unprecedented heights. Organizations are navigating the complexities of modern technology, PacketLabs sheds light on some shocking statistics relating to cybersecurity: in...
Direct Mail Interactions Across Generations
By: EmMa Matern
August 2, 2023
From the nostalgia-driven baby boomers to the tech-savvy millennials and members of Gen Z, each generation has its own unique relationship with direct mail. Between mid-2020 and early 2021,...
Handwriting
Meet the Mailers: Mail with a Personal Touch
By: EmMa Matern
November 1, 2023
In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...
Write a Personal Donor Birthday Card in 7 Seconds
By: Ilan Mann
May 15, 2023
Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being...
5 Reasons Why Handwritten Notes Are Powerful
By: EmMa Matern
July 31, 2022
Technology has become ubiquitous in our daily lives, with people sending hundreds of instant messages and corporate emails per day. PostGrid wrote an article titled “Direct Mail Statistics You...
The Benefit of Thanking Your Customers
By: Ilan Mann
August 10, 2021
Gratitude. It’s such a simple word to say. In reality, it has so much meaning. And it means different things to different people. It can even anchor your business strategy....
How to Make a Thank-You Note More Memorable
By: Ilan Mann
August 2, 2021
Thank-you cards are a straightforward concept: they convey gratitude for a kind deed, statement, or gift. For the writer, the formality of a handwritten thank you might be overwhelming. Many...
6 Ways to Shake Up How You Say ‘Thank You!’
By: Ilan Mann
July 30, 2021
It isn’t always what you say that matters nearly as much as how you say it. That is something businesses, charities, non-profits, and individuals need to understand when it comes...
5 Easy Ways to use Handwritten Notes
By: Ilan Mann
July 13, 2021
Handwritten notes are a tried-and-true method of communicating with new or prospective clients. Writing a customized handwritten message demonstrates there is a person behind the scenes at the heart of...
Four Handwritten Letters From History That Had A Big Impact
By: Ilan Mann
July 12, 2021
Around these parts, we are big believers in the power of the written word. In fact, our whole business model centres on the belief that handwritten letters can change your...
Marketing
What is Direct Mail?
By: EmMa Matern
September 16, 2024
Direct mail refers to a type of marketing that is done through the postal service with physical mail. It is distinct from other types of marketing – both...
How Home Service Companies Leverage Handwritten Notes to Boost Referrals and Gather Reviews
By: EmMa Matern
July 24, 2024
The Home Services market is one of the fastest growing sectors in North America these days. As marketers try to take advantage of the boom, they are finding it harder...
Direct Mail Strategies for Home Services Companies: Targeting Homeowners in Need of Your Services
By: EmMa Matern
April 19, 2024
In the competitive home services sector, success hinges on skillfully connecting with the appropriate audience and delivering the most fitting message. In this blog, we will explore effective techniques...
Safeguarding Data: 10 Critical Steps for MSPs and Marketing Agencies
By: EmMa Matern
September 6, 2023
The need for stringent data security measures has reached unprecedented heights. Organizations are navigating the complexities of modern technology, PacketLabs sheds light on some shocking statistics relating to cybersecurity: in...
5 Key Reasons Why Companies Should Prioritize Mail Vendor Security
By: EmMa Matern
August 17, 2023
Amidst the interconnectedness of modern business operations, one critical aspect demands attention: mail vendor security. Verizon released the “2019 Data Breach Investigations Report”, which yielded statistics that are cause...
How DTC Brands use Handwritten Letters to Increase CLV
By: EmMa Matern
June 5, 2023
Straightforward ways to increase Customer Lifetime Value (CLV) is to decrease the cost of acquiring customers or increase the cart value with add ons. While costs have been increasing across...
Write a Personal Donor Birthday Card in 7 Seconds
By: Ilan Mann
May 15, 2023
Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being...
Establishing your Nonprofit Brand: 3 Brand Design Fundamentals
By: EmMa Matern
September 12, 2022
Establishing your nonprofit brand can be intimidating, but let’s start with some basics! This article discusses 3 vital design aspects to consider when designing your nonprofit brand. You will learn...
Politics
Winning Political Elections with Handwritten Direct Mail
By: Shay Mamo
September 9, 2024
Since the deep integration of the internet into our lives the average person sees up to 10,000 ads per day which is up tenfold since the 1970s. In an election...
How to Write an Effective Voter Persuasion Letter
By: EmMa Matern
July 31, 2024
Winning an election – be it a primary or a general election – in today’s sophisticated campaigning environment requires more planning, resources, and multifaceted execution than ever before. Even elections...
How to win municipal and state political elections with direct mail
By: EmMa Matern
July 4, 2024
In the spring, we had the opportunity to work with a client on their primary campaign for a state-level office. Collaborating closely with the outreach team, we curated a direct...
Maximizing your GOTV Strategy Using Direct Mail
By: EmMa Matern
May 24, 2024
Direct mail remains a potent tool in any Get Out the Vote (GOTV) strategy, offering a tangible and personal connection with potential supporters. According to a study done by the...
The Impact of Direct Mail on Voter Behaviour
By: EmMa Matern
May 10, 2024
Exploring the impact of direct mail on voter behaviour brings us to an intriguing aspect of political campaigning. Direct mail campaigns possess a unique influence over voters, characterized by their...
Getting Out The Vote with Handwritten Mail
By: Ilan Mann
April 28, 2020
A quick way to find out if someone is an experienced political operative, as opposed to just an observer of politics who watches too much C-SPAN, is to ask them...
Postalgia
What is Direct Mail?
By: EmMa Matern
September 16, 2024
Direct mail refers to a type of marketing that is done through the postal service with physical mail. It is distinct from other types of marketing – both...
Meet the Mailers: Mail with a Personal Touch
By: EmMa Matern
November 1, 2023
In the recent episode of “Meet the Mailers” – Episode 29 entitled “Postalgia: Mail with a Personal Touch”, our very own CEO, Ilan Mann, spoke with the esteemed Paul...
Postalgia Goes to the National Postal Forum!
By: EmMa Matern
June 12, 2023
The National Postal Forum (NPF) is a premier event that brings together professionals from the postal and shipping industry, and this year, we were thrilled to be first-time attendees and...
Bring back pen pals!
By: Ilan Mann
March 12, 2021
Imagine meeting your best friend for the first time, after sixty years. That’s the story of Canadian Dolores Baily and Australian Lyn Carpenter. They started corresponding at age ten through...