June 2022 - Postalgia

How to Follow up with Volunteers

Posted on June 30, 2022 by EmMa Matern

INTRODUCTION

Acknowledging your volunteers is just as important as acknowledging your donors, and you can do that by sending out a follow up!

In this article we are going to be looking at why, how, and when to follow up with your volunteers. Volunteers are the powerhouse of the organization! Knowing how to send follow ups and how to make them effective is KEY. Sending out those follow ups as soon as you can will result in a good volunteer experience and increase the likelihood that volunteers will return for more work, and even become donors!

WHY FOLLOW UP?

Following up with your volunteers is important because volunteers are what keeps your nonprofit organization going. Volunteers donate their time and effort for a cause as long as it provides them with the personal satisfaction of doing good for others as well as a positive network of individuals who all care deeply about the cause. It is not only courteous, but necessary to follow up with them to gain valuable feedback about their experience with your nonprofit and give them more opportunities to donate. Follow-ups help volunteers feel in the loop and keep them involved in the work.

Apart from helping with your nonprofit’s mission, volunteers also seek charity work to gain experiences, network, learn new skills, add to their resume, and more. Sending out follow ups to gain feedback is beneficial to your organization and to volunteers. You can then use that feedback to improve your programs and it will increase the likelihood of volunteer’s returning, sending referrals to your organization, and building relationships.

Once you have established good relationships with your volunteers, it could result in them turning into donors down the line!

HOW?

Following up with your volunteers can be as easy as sending an email. The point is to maintain good communication. But it is a good idea to show effort in the way you follow up with them. The way to show effort can be evident in how you follow up and what you say in your follow up.

3 Points to Always Include in your Follow Up:
Acknowledgment of Gratitude: saying thank you in a personal way
Progress Made: letting them know how their efforts have helped the cause
Include a Survey: to gain insight of their experience

Make sure when you follow up with your volunteers, it reflects that you spent time and effort in contacting them. Volunteers put their time and effort into helping your organization, so you should do the same! Handwritten and personalized notes are an excellent way to show volunteers that their contribution is valuable and recognized. You should make it easy for them to respond back to you by including your email, phone number, or social media information.

WHEN?

A good time to send a follow up is as soon as possible! Try to aim to get those follow ups out within one week of their experience. This is especially important when you want to gain feedback from your volunteers. This is because their experience will still be fresh in their mind. It will also add to their experience to get that extra thank you soon after they spent time volunteering. When you maintain good communication, it builds relationships. Strong relationships with your volunteers will turn into strong donor relationships! It is all about the long game!

CONCLUSION

To wrap things up, we covered why, how, and when to follow up with your volunteers. It is important because volunteers are essential to keeping operations running. A follow up can be sending an email to writing a letter, but remember to put in effort so that volunteers feel their work is being reciprocated. The sweet spot of sending out follow ups is within one week or as soon as possible.

GET OUT THOSE FOLLOW UPS!

BONUS TIP

Want to know how to increase your average donation amount? Here are 9 easy steps that will tell you just that!

Want to level up your direct mail? Contact us.

Donor Retention: Structure Your Fundraising Operation for Success

Posted on June 15, 2022September 26, 2022 by Postalgia

What requires more effort, acquiring new donors or retaining the existing ones? Most nonprofits are likely to answer that acquiring new donors requires significantly more work, but that doesn’t mean retaining donors is an easy task. Still, maintaining a high donor retention rate is absolutely crucial.

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low rate need to continually acquire new donors, ultimately costing them more time, money, and effort in the long run.

This article will discuss how to structure your fundraising operation for successful donor retention.

Challenges Nonprofits Face Today

Sadly, the outcome of neglecting your donor retention efforts is one that most nonprofits wouldn’t willingly face if they had the choice. If you don’t worry about it, there’s more at risk than you might have thought.

The rate at which donors are lost is referred to as the “attrition rate,” which can significantly impact the number of donors in your donor database from year to year.

The other red flag nonprofits need to be aware of is what happens when donors stop contributing. If donors stop giving, there is a very small chance they will ever give again.

Don’t overlook this concern. Instead, always assume that if a first-time donor didn’t contribute the second time around that, it’s highly unlikely they will come back because that’s what the data shows.

3 Elements of a Strong Donor Retention Strategy

You’ll be happy to know that building a donor retention strategy doesn’t require much investment, even relative to most nonprofits’ notoriously strict budgets. Here are three key elements to implement for building strong donor retention.

1. Rely Heavily on Proven Data
Why is it important to have good data? Data helps you identify where to focus your efforts for the largest impact. Using data will also allow you to track your retention and attrition rates, ensuring your strategy is as effective as you are hoping it will be.
To become an effective donor manager, donor management software is integral to your nonprofit.

2. Put a Special Focus on First Time Donors
It’s crucial to retain donors from the beginning of their relationship with your organization. Data shows that if they don’t contribute at the next opportunity after their first donation, statistically, they are not likely to donate again.
Knowing this information, it’s important to make a special effort to get the first-time donors to give a second time. Find creative ways that speak true to your nonprofit and its mission.

3. Choose Tactics You Can Execute Well On
There are hundreds of guides and lists of things you can do for donor retention. Try not to get lost in the shuffle of trying to tackle all of them at once. Instead, choose a select few and execute those in a fashion that will stand out.

What you should NOT do is go through the motions so that you can check them off your list.

Some popular donor retention tactics include:

Thank donors quickly
Segment communications
Update on outcomes
Create a personal touch via phone calls and handwritten notes
Survey donors
Offer recurring gift options

Read our article on best practices for increasing donor loyalty HERE

Conclusion

The best ways to increase donor retention are linked to your nonprofit’s relationship with each donor. Getting to know your donors, what they like, and what you can do to maintain your relationship with them are critical components of donor retention.

Postalgia can help you focus on deepening your donor relationship by sending written thank you cards. The services Postalgia offers include design, copywriting, list hygiene, mail preparation, as well as the full suite of direct mail production services and much, much more!

Want to level up your direct mail? Contact us.

Authentic Communication with your Donors

Posted on June 8, 2022 by EmMa Matern

INTRODUCTION

The nonprofit sector is in the business of people-helping-people. What better motivates people-helping-people than being authentic!?

This blog contains vital information about maintaining authentic communication with your donors. The 3 main takeaways are: Be true and consistent, attend to your donors, and create personal experiences. Adding personalized and specific details to your communication methods will make all the difference.

BE TRUE AND CONSISTENT

All nonprofit organizations have a cause that they are passionate about. Before you communicate with your donors, you need to establish a set of values and beliefs that your organization follows. Make sure when you set up those values, you are being true to yourself and to your cause. To have authentic communication, you need to BE AUTHENTIC.

Once you identify your core principles, you must represent them in every message and any form of communication. You may not be popular with everyone, but at least you will be showing community members that you are true and consistent. The main point is to stick to your set of values and beliefs, but there are more Principles for Authentic Donor Communications that Build Relationships.

ATTEND TO YOUR DONORS

Make sure to put effort into focusing on your donors. Remember, without your donors you can’t support your cause! Maintain relationships with donors by consistently communicating and creating opportunities to connect with them.

There are various ways to stay connected with your donors and maintain authentic communication. You can schedule regular meetings in person or virtually to provide the opportunity to interact with them. This is the time to have discussions about your organization’s progress and get the opinion of the members. You can ask questions like: Why are you passionate about the cause? What is your preferred method of communication? How would you like to take action?

You can also connect with your donors by sending them information via digital and physical communication methods.

WAYS TO CONNECT WITH YOUR DONORS
Social Media
Community Events
Newsletters
Impact Reports
Thank You Notes
Website Blog
Google Forms Questionnaire

The main focus should always be on your donors, so you can build authentic relationships.

CREATE PERSONAL EXPERIENCES

To keep up with authentic communication, you can create personal experiences! How do you do that? Well, make sure to keep donor profiles and use their names when sending emails, newsletters, donation cards, impact reports, and postcards. It is also important to consistently send messages to donors and volunteers to let them know your organization is working hard for the cause.

A little bit of effort goes a long way, especially when you want to create personalized experiences. Emails and text messages only go so far and are often overlooked, so it is important to seek other forms of communication. Sending handwritten note cards and direct-mail packages addressed to specific donors, tells your members that you value their support.

CONCLUSION

To summarize, figure out what your nonprofit is passionate about helping, stick to your values and beliefs, focus on including your donors, and organize personalized experiences that show your donors how much effort you put in.

BONUS TIP

Put the effort in and delight your donors with a handwritten note!

Want to level up your direct mail? Contact us.