5 Reasons Why Handwritten Notes Are Powerful

Technology is omnipresent in our lives. We live on our phones, use laptops to do work, and communicate through social media. But there’s an impact that can be made through a handwritten note that simply can’t be created with digital communication.Research shows that up to 100 instant messages can be sent by one person alone each day, with corporate email and text accounts receiving a massive amount of messages each and every day.

We are so used to this daily deluge that we quickly devalue the meaning behind a quick “thank-you” or “hello” in our inboxes. Receiving and reading so many messages can sometimes be overwhelming, and a lot of what is said is quickly forgotten.

It often seems like the world has gone almost entirely paperless – but there are still quite a few instances when it’s best to employ a handwritten letter when communicating with donors or clients.

Still not convinced? Let’s take a look at five compelling reasons why handwritten notes are powerful.

 

I Want to Discuss Postalgia’s Handwritten Note Service

 

1. More personal and thoughtful than emails or text messages

Although emails are quicker, they’re impersonal. When you handwrite a note to someone, it’s more thoughtful than an email and even artful – each letter is unique.

A handwritten personal note is an excellent way to show someone you care about them. The process of writing something down in cursive, then sending that note to another person in physical form prompts the recipient to appreciate the words on the page – and how much thought you put into the interaction.

A handwritten note to say thank you demonstrates a deeper investment than just texting someone or emailing them, which can help to strengthen a personal connection. It takes time, effort and money to buy paper, stamps etc., but the appreciation you receive in return will be greater – if done well.

 

2. Handwritten letters are not deleted

The permanence of handwritten messages is a big advantage. The physical nature makes them a powerful tool – more engaging and easier to read than electronic ones.

In today’s world, where most of our communications disappear into a black hole of our inboxes, we all realize the importance of preserving items that are important. A handwritten card or letter can be stashed away in a memory box or kept as something to remember for years to come – more so than an electronic message that may just stay unread if it isn’t opened right away.

Sure, it is true that handwritten follow-up letters take a lot more effort than email or text messaging, but it is definitely worth the extra effort. Personal notes are more intimate and have a greater impact on your clients.

 

3. Handwritten notes are authentic

Handwritten thank you notes are better at conveying genuine feelings and intentions. Text messages often come with a certain sense of insincerity. The sender can revise their message many times before sending it out for everyone else to see.

The ability to edit text messages can lead them to feel fake and inauthentic. Handwritten letters, however, preserve the true intent of your message without being edited before sending it off.

 

4. Letters (with a stamp) stand out

The handwritten note is fairly rare these days. When people receive a letter or card in the mail, they know it’s important. If you received a hand-addressed letter in the mail, would your first instinct be to throw it straight into the garbage? Unlikely.

The assumption is that whoever sent this particular note took the time (and care) to put what they have to say in writing. So even if the recipient doesn’t initially recognize the sender, they will open up that envelope for sure.

A handwritten note can serve as a powerful reminder of the interaction – a donation, a sale, even a conversation – that prompted the thank-you in the first place. It’s like refreshing your customer’s memory every time they receive a handwritten note.

 

5. Handwritten notes make your organization look professional

Handwritten notes go a long way in making you look like an organized professional. People will be impressed by your attention to detail and the effort that went into sending them something personal, even if it’s a follow-up related to a business transaction.It also takes planning and organization to draft the letter, put it into an envelope and send it off with a stamp. Your customer will know that you took the time and effort to get that letter to them.

You don’t have to pen handwritten notes yourself

Thanks to modern technology, you don’t have to spend your precious time handwriting notes for the same effect. Postalgia’s robots create handwritten pieces at scale for every organization’s size and budget. Customize your messages using your own writing style choice, with what you want to say and how you want to say it. We use genuine ink on paper and your unique design to ensure you stand out.

Let Postalgia write your notes for you!

Postalgia makes it so easy to send off personalized thank you cards with just a few simple steps:

Customize your design

Every aspect of your postcard or note, including the graphics and layout, is unique to you. We can even help create a brand new design if you need one.We print all images on a full-color, digital press. All cards and letters come with custom printing – logos, letterheads, and/or photographs.

See Postalgia’s Handwritten examples HERE

 

Choose your handwriting

Pick the style and ink color that best suits you and helps to convey your message more authentically. But, the customization doesn’t stop there. Choose from one of our dozens of handwriting styles, or write in your own handwriting. We offer handwriting styles ranging from neat to messy, from professional print to artistic script.

To write in your handwriting, all you will need to do is print off and fill out our handwriting capture form and send in a scan or clear photo of the form back to our team.

Craft your message

Personalize your note with the recipient’s name by carefully selecting from nearly limitless options. These messages are then inserted right into your letter.With Postalgia, there is no limit on how many variable fields you can use in your message; personalize the recipient name, the PS, or every single word.

It’s as easy as populating a spreadsheet with your variable fields – just like you would do with any mail merge – and our robots will swap in your variables for you. The result is a flawlessly crafted, personalized message to your recipient.

 

Print envelopes, fold stamps, and mail

We do everything for you – so you can concentrate on building your non-profit!

 

Make handwritten notes your competitive advantage

It’s time to integrate more personal and thoughtful communications with handwritten notes to stand out in a world of unlimited, on-demand communication channels that prioritize convenience over quality.

You can make handwritten notes your competitive advantage in only a few steps. Deepen your relationships and grow your business right now with the help of Postalgia.

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9 Ways To Use Thank-You Cards as a Marketing Tool

We all understand the importance of making a good first impression. But too often, we forget to create a clear and memorable conclusion at the end of an interaction with a customer. It’s important for small business owners to understand that a customer’s experience at the end of a transaction lingers in their mind for days or even weeks after the transaction is completed.

To ensure a positive, memorable end to an interaction with your business, you want to end things on a high note. The best way to do that is by saying thank you. A sincere thank you will demonstrate that the transaction mattered to you and that you care about your customers as people.

If you aren’t sure where to start, then this article is for you. In addition to outlining the benefits of thank-you letters to your business, we list out nine suggestions for when and how you can thank your customers, regardless of the type of business you are in (e-commerce, retail, service) or the customers you serve (online, in-person, project or retainer clients).

What are the Benefits of Sending Thank-You Notes?

First and foremost, everyone appreciates being thanked. Offering sincere gratitude to others encourages positive relationships, strengthens the customer relationship and creates a base of loyal customers. After all, wouldn’t you prefer to give your business to someone who took the time to thank you for doing business with them?

A handwritten thank-you card is a great, personalized way to express gratitude. Wherever possible, infuse the process of thanking customers into company culture so that you never miss an opportunity to write and send them at every appropriate touchpoint with your valued customers.

If you are looking for specific examples, read our post about how the marketing team at tech accessory company HEX wrote 13,000 customer thank-you letters, which helped them build customer loyalty.

When Should a Business Send Thank-You Cards?

There are a variety of opportunities to use thank-you cards in business – we’ve listed nine as a start. Give some thought to your sales or service process, looking for natural places to offer thanks while creating an excellent customer experience. Regardless of what you discover, consider embracing as many opportunities to thank customers as possible.

Now that you understand how thank-you notes can help with marketing, here are nine ways to use thank you cards to get more business:

Thank you for meeting with us

      1. . The occasion could be a pitch, lunch, catching up, or some other meeting. Even if it doesn’t immediately lead to new business, networking is always a good idea. It’s even more powerful when you follow up with a thank-you.

Thank you for considering our organization.

      1. Regardless of whether you land the business, you should still thank others for their time. Try something like: “We understand that we aren’t the right at this time, but we appreciate your consideration. We want to stay in contact with you with the hope we can find a way to work together sometime in the future.”

Thank you for the opportunity.

      1. After you’ve been selected as the service provider, send a note to your new clients thanking them for choosing you and remind them that you’re just an email, text or call away if they need you or have any questions.

Thank you for your business.

      1. For projects that are short-term or for simple product purchases, send a thank-you note. They can be short and sweet: acknowledge that the customer made their first purchase on your website or stopped in to pick something up. You can also thank them once the project is completed. Adding some details about the purchase or the project will make your customers feel special.

Thank you for the continued work.

      1. If you have consistently been working with a client or customer for a year, send them a note to thank them for the continuing opportunity to serve.

Thank you for being a trusted vendor.

      1. All the businesses that make your business run (bookkeeping, for example) deserve recognition for their efforts. Thank them. Tell them that you appreciate what they do for you.

Thank you for sending a referral.

      1. If somebody likes your products or services, they will tell others. If they do, you should thank them. After all, word-of-mouth is one of the most powerful forms of marketing.

Thank you for providing a testimonial.

      1. If you have a customer or client who loves your company enough to tell others, you should thank them for their endorsement of your services or products.

Thank you for all you do.

    1. Not every thank-you needs to be directed to someone outside of your company. Thanking employees can go a long way toward improving morale in your organization.

Best Practices For How To Write A Thank-You Note

Now that you have several reasons to send a handwritten note, let’s turn our attention to things to keep in mind when you are creating a process to send out great thank-you notes to customers, vendors or others you have a business relationship with.

Handwritten Cards Are Best

Ok, we’re pretty biased here, but it’s because we truly believe in the power of the handwritten note – so much so we built Postalgia around it. You can see how our process works here. While it may seem easier to send a thank-you email, a handwritten, mailed thank-you note is far more powerful.

Whether you work with a service provider do it yourself, handwrite as much of the inside as possible, but at a minimum write out the recipient’s name and your signature. The whole point is to build good relationships. Use a personal touch in order to do that.

Create Templates

Over time, you’re likely to find yourself writing similarly worded thank-you cards, depending on the context. You will want to note where there is repetition and look for ways to save time.
For example, you can create a thank-you template for a new customer where all you need to do is insert the customer’s name and purchase. Rather than coming up with something completely new for every thank-you card you send out, you can rely on a template response.

Thank-You Notes Should Look Unique

This isn’t your typical business correspondence, so don’t treat a thank-you note the same way you would invoices, reports or receipts. Make sure your thank-you stands out and it is more likely to be opened and read.

Choose a unique envelope and make sure the address is handwritten. You can work with us to chose the envelope, handwriting style and card stock, or you can do it yourself. Either way, the effort you put in to create a unique note will get noticed.

Send Thank-You Notes Promptly and Consistently

No matter how busy you are, it’s important to send a thank-you card as soon as possible after a transaction, event or other notable occasions. If you are prompt, the gesture will more likely seem sincere. If you wait too long, it will come across as an afterthought.

Establish a system to make it easy

The more you plan out and automate the process, the better. You want the process of creating the perfect thank-you at every step. It may initially take some time and effort to create a process that works seamlessly with your operation, but that initial investment in automation will pay off in speed and efficiency down the road.

Leave sales out of it

It’s tempting to include the “next big thing” in any customer correspondence, but while offering thanks is not the right time. Sending thanks is good for building customer relationships, not for sales – at least in the immediate term. The one exception is a customer appreciation event or letting them know about something they might value, like a webinar or interesting blog post on something related to their purchase or service.

Be sincere

When penning your thank-you message, you want to make sure your words are sincere and heartfelt. From the salutation to the sign-off, giving the right impression is key. Remember, the entire point of this process is to deepen customer relationships and maintain customer retention.

You will want your message of thanks to connect directly back to the transaction, including specific details where appropriate. A note that looks like a generic form letter will have less of an impact. And don’t hesitate to let the unique personality of your organization (or you) shine.

Start Thanking Your Customers Today

You now have everything you need to start deepening your relationship with your customers. By making thank-you notes a priority, you will add an important personal touch to your interactions and stand out from your competitors.

Please reach out to our team if you’d like to automate the process of sending out thank-you notes at scale.

Want to level up your direct mail? Contact us.

How One Company Built A Business With Thank You Notes

You know that feeling when you receive a handwritten thank you note in the mail? It’s like an instant boost of happiness and appreciation for someone who took their time to send you something. Well, one company has taken those feelings and turned them into a business model.

Here at Postalgia, we just love case studies. They aren’t merely a theory on what will work; they are tangible and replicable. We know that handwritten notes work to build customer relationships: we see results with our clients every day. But it’s always nice to see a success story unrelated to the work we do.

And we have a good one for you.

After launching in 2010, a tech accessory company called HEX took a different approach to compete with big players like Michael Kors and Nordstrom. With every customer purchase, they included a handwritten note:

 

Photo via cdransf/Instagram

Every employee played a part. Day after day, they wrote out these thank you notes and popped them into the package before being shipped to the customer. All told, they sent out 13,000 thank you notes.

And HEX isn’t the only successful business using thank you note to grow their customer base. When they first started, tech platform Wufoo had team members send out handwritten personalized notes to thank customers for using their form creation service.

And it wasn’t just the marketing team – even developers were part of the effort. The note was written on fun thank you cards – some even with googly eyes – which perfectly fit Wufoo’s brand.

Of course, sending a thank you note to every customer is a commitment. And we wouldn’t suggest sending 13,000 thank-you notes by hand when there are friendly robots that can do that for you and shops with an incredible team to help make it happen.

But the power of a sincere, handwritten thank-you note is the big takeaway. HEX, Wufoo and thousands of companies like them have leveraged a mix of gratitude, customer appreciation and personalization to create something memorable for their audience.

And how do we know that? Because their customers are sharing these notes. HEX and Wufoo customers were so impressed that they posted pictures of the notes, which spread the word about both companies without each company even being involved. The effort paid dividends beyond just that one customer.

Still not convinced? Challenge accepted.

Check out our blog, where we share 5 reasons why handwritten notes are powerful and 12 ways to use handwritten notes in your sales funnel.

Custom, personalized thank you notes can take your business to the next level. And now is the perfect time to get started. Click here to learn how.

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4 ways to get referrals from handwritten letters

The folks who say “the best things in life are free” have never been to Disneyland. But, they’re on to something when it comes to business. Entrepreneurs love nothing more than free advertising. No advertising works like a referral. Social Media Today drops some key stats that reveal why. 60% of marketers say that referral programs generate a high volume of leads. 54% say that referrals have a lower cost per lead than other methods. And marketers rate referrals as the second-highest quality source of leads.

When it comes to lead generation, the best things in life really are free. That’s the great thing about referral marketing. All it costs is being great at what you do and a great person to work with.

There’s nothing not to love about referrals. The question is: How do we get more of them? Simple: being top-of-mind at all times for your past and loyal customers. That way, when their friends and family ask for a recommendation—say, needing a realtor for a first-time home buy—you’re the first person in your industry that comes to mind.

But how do you stay top-of-mind in a meaningful way? By creating meaningful connections and relationships with customers. The kind that transcends the transaction and becomes authentic and human. No method of communication creates a bond like handwritten letters. Handwritten letters help produce grateful, happy customers—the ones who recommend to others. How? Consider these four ways handwritten notes can boost your referral marketing.

1. Send an anniversary letter.

Let’s say you’re a realtor who helped a young couple buy their first home. That’s a huge step for any couple and one that is rich soil for a lasting, loyal customer relationship. Keep track of your sales and send a handwritten letter on the first anniversary of the buy. Imagine getting a home ownership “anniversary” letter: a reminder of this important milestone. Use the letter to reiterate how grateful you were to help and your best wishes for the customers’ future. It’s a warm human touch, and it will keep you top-of-mind for those customers well after you worked with them.

2. Encourage customers to leave an online review…

The digital revolution has brought with it new methods of referral. Strong online reviews have become non-negotiable for successful businesses. Nearly all consumers—97%—use online media when researching products and services in their local area, according to a consumer tracking study by BIA/Kelsey’s. And that research has a major impact on where consumers choose to buy.

The modern customer crowdsources trust from the digital market. 82% of consumers read online reviews for local businesses, according to the Local Consumer Review Survey, with the average consumer reading a whopping ten reviews before feeling able to trust a business. Your online reviews can make or break these digital-first customers. “Positive reviews make 91% of consumers more likely to use a business,” notes the Survey, “while 82% will be put off by negative reviews.”

The transition between an analog marketing experience and a digital one is seamless. To that end, a handwritten letter is a great way to request an online review from a happy customer. You could send a short note thanking them for their business, explaining the importance of their review for your success, and providing a QR code or other link to your Google Review. It’s an intentional, impactful way to inspire a customer to leave a priceless five-star review.

3. …And then thank customers for their online review.

Imagine how good a customer will feel if you send them a letter thanking them for positive reviews. Thanking someone for an online review in such a touching, personal way leaves an imprint in customers’ memories that no competitor could match. You will be the first name on their list when friends or family ask for recommendations.

4. Stay in touch for the long-term, using handwritten letters and free information.

With handwritten letters, you can find creative ways to stay in touch with customers. No hard-selling is needed. Do better: you can use these regular touchpoints to share your expertise for free. It’s counter-intuitive, but offering useful, free insights is a great way to “acquire” customers for no cost, create a sense of reciprocity while growing market share—a critical component of business success. Consider: An accounting firm might send a letter in the months leading up to tax season. The letter could share an overview of new tax changes—and a phone number if clients want to chat more.

A realtor may include a handwritten letter with a newsletter-style mailout, sharing an analysis of the real estate market. Think of it like opening the front door a bit, so customers can peek in and see everything you have to offer. There’s no better way to prove value than to share it. And expertise shared once is expertise that can be shared again. Potential customers will pass that information onto friends and family or will refer them to you. And in the case of past customers, they will be reminded repeatedly of the value you offer.

All four of these are critical ways of staying top-of-mind. And a top-of-mind business is one that will enjoy the fruits of referrals: high-quality lead generation on the cheap. If handwritten letters sound like the right referral marketing solution for you, well then, allow us to refer you to some folks who can help with that.

Want to level up your direct mail? Contact us.