Technology is omnipresent in our lives. We live on our phones, use laptops to do work, and communicate through social media. But there’s an impact that can be made through a handwritten note that simply can’t be created with digital communication.Research shows that up to 100 instant messages can be sent by one person alone each day, with corporate email and text accounts receiving a massive amount of messages each and every day.
We are so used to this daily deluge that we quickly devalue the meaning behind a quick “thank-you” or “hello” in our inboxes. Receiving and reading so many messages can sometimes be overwhelming, and a lot of what is said is quickly forgotten.
It often seems like the world has gone almost entirely paperless – but there are still quite a few instances when it’s best to employ a handwritten letter when communicating with donors or clients.
Still not convinced? Let’s take a look at five compelling reasons why handwritten notes are powerful.
1. More personal and thoughtful than emails or text messages
Although emails are quicker, they’re impersonal. When you handwrite a note to someone, it’s more thoughtful than an email and even artful – each letter is unique.
A handwritten personal note is an excellent way to show someone you care about them. The process of writing something down in cursive, then sending that note to another person in physical form prompts the recipient to appreciate the words on the page – and how much thought you put into the interaction.
A handwritten note to say thank you demonstrates a deeper investment than just texting someone or emailing them, which can help to strengthen a personal connection. It takes time, effort and money to buy paper, stamps etc., but the appreciation you receive in return will be greater – if done well.
2. Handwritten letters are not deleted
The permanence of handwritten messages is a big advantage. The physical nature makes them a powerful tool – more engaging and easier to read than electronic ones.
In today’s world, where most of our communications disappear into a black hole of our inboxes, we all realize the importance of preserving items that are important. A handwritten card or letter can be stashed away in a memory box or kept as something to remember for years to come – more so than an electronic message that may just stay unread if it isn’t opened right away.
Sure, it is true that handwritten follow-up letters take a lot more effort than email or text messaging, but it is definitely worth the extra effort. Personal notes are more intimate and have a greater impact on your clients.
3. Handwritten notes are authentic
Handwritten thank you notes are better at conveying genuine feelings and intentions. Text messages often come with a certain sense of insincerity. The sender can revise their message many times before sending it out for everyone else to see.
The ability to edit text messages can lead them to feel fake and inauthentic. Handwritten letters, however, preserve the true intent of your message without being edited before sending it off.
4. Letters (with a stamp) stand out
The handwritten note is fairly rare these days. When people receive a letter or card in the mail, they know it’s important. If you received a hand-addressed letter in the mail, would your first instinct be to throw it straight into the garbage? Unlikely.
The assumption is that whoever sent this particular note took the time (and care) to put what they have to say in writing. So even if the recipient doesn’t initially recognize the sender, they will open up that envelope for sure.
A handwritten note can serve as a powerful reminder of the interaction – a donation, a sale, even a conversation – that prompted the thank-you in the first place. It’s like refreshing your customer’s memory every time they receive a handwritten note.
5. Handwritten notes make your organization look professional
Handwritten notes go a long way in making you look like an organized professional. People will be impressed by your attention to detail and the effort that went into sending them something personal, even if it’s a follow-up related to a business transaction.It also takes planning and organization to draft the letter, put it into an envelope and send it off with a stamp. Your customer will know that you took the time and effort to get that letter to them.
You don’t have to pen handwritten notes yourself
Thanks to modern technology, you don’t have to spend your precious time handwriting notes for the same effect. Postalgia’s robots create handwritten pieces at scale for every organization’s size and budget. Customize your messages using your own writing style choice, with what you want to say and how you want to say it. We use genuine ink on paper and your unique design to ensure you stand out.
Let Postalgia write your notes for you!
Postalgia makes it so easy to send off personalized thank you cards with just a few simple steps:
Customize your design
Every aspect of your postcard or note, including the graphics and layout, is unique to you. We can even help create a brand new design if you need one.We print all images on a full-color, digital press. All cards and letters come with custom printing – logos, letterheads, and/or photographs.
See Postalgia’s Handwritten examples HERE
Choose your handwriting
Pick the style and ink color that best suits you and helps to convey your message more authentically. But, the customization doesn’t stop there. Choose from one of our dozens of handwriting styles, or write in your own handwriting. We offer handwriting styles ranging from neat to messy, from professional print to artistic script.
To write in your handwriting, all you will need to do is print off and fill out our handwriting capture form and send in a scan or clear photo of the form back to our team.
Craft your message
Personalize your note with the recipient’s name by carefully selecting from nearly limitless options. These messages are then inserted right into your letter.With Postalgia, there is no limit on how many variable fields you can use in your message; personalize the recipient name, the PS, or every single word.
It’s as easy as populating a spreadsheet with your variable fields – just like you would do with any mail merge – and our robots will swap in your variables for you. The result is a flawlessly crafted, personalized message to your recipient.
Print envelopes, fold stamps, and mail
We do everything for you – so you can concentrate on building your non-profit!
Make handwritten notes your competitive advantage
It’s time to integrate more personal and thoughtful communications with handwritten notes to stand out in a world of unlimited, on-demand communication channels that prioritize convenience over quality.
You can make handwritten notes your competitive advantage in only a few steps. Deepen your relationships and grow your business right now with the help of Postalgia.
Want to level up your direct mail? Contact us.