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Rekindling Relationships: Strategies for Engaging Inactive Donors

Posted on by EmMa Matern

 

INTRODUCTION

Last year nonprofits saw a decline in donations for the first time in a decade according to the article by NonprofitPro.com, “Donations Decline for the First Time Since 2012, Fundraising Effectiveness Project Data Shows”. In 2022, there was a noticeable decline of 26% in the giving levels from first-time donors of 2021. This drop was primarily attributed to both new donors and those who had been retained from the previous year, collectively accounting for 81% of the decrease. This even included a 3.5% decrease in repeat donors. This challenge of donor retention extended across the board, leading to the lowest recorded donor retention rate at 42.6% in 2022.

Within the dynamic world of charitable organizations, sustaining financial stability and support from donors is a perpetual challenge. Donor engagement is a delicate dance, and even the most committed supporters can occasionally slip through the cracks. From understanding the motivations behind lapsed donors to mastering the art of data segmentation, effective communication, and a multi-channel approach, we will equip you with the strategies needed to rebuild trust and maintain long-term donor retention. Your nonprofit’s mission deserves unwavering support, and this guide is your roadmap to ensuring just that.

Key Topics

1. Why do Donors Lapse and What to do about Lapsed Donors?

2. What is Segmentation and how does it Focus Data Analysis?

3. What are Effective Communication Strategies for Nonprofits?

4. What is a Multi-Channel Approach?

5. How to Rebuild Trust and Retain Donors?

 

Strategies for Engaging Lapsed Donors

1. Why do Donors Lapse and What to do about Lapsed Donors?

Donors can become inactive for a multitude of reasons, including significant life changes that disrupt their ability or willingness to contribute, as well as a lack of effective communication from the organization. It’s essential for nonprofits to categorize their lapsed donors into different segments, such as recent lapsed and long-term lapsed, in order to tailor re-engagement strategies effectively. Seasonal factors can also play a role in donor lapses, as certain times of the year may bring about financial constraints or distractions that divert attention away from charitable giving. Additionally, life events like relocation, retirement, or major family changes can significantly impact a donor’s financial situation and capacity to contribute. Delving deeper into the importance of maintaining regular and meaningful communication with donors is critical, as poor or infrequent interactions with the organization can lead to donor attrition over time.

 

2. What is Segmentation and how does it Focus Data Analysis?

In the realm of re-engagement strategies, crafting personalized messages that genuinely acknowledge a donor’s history with your organization, stands as a pivotal step. These messages should not merely serve as reminders but should resonate with the individual, recognizing their past contributions and the difference they’ve made. By emphasizing the tangible impact of their support, organizations can reignite the donor’s sense of purpose and connection to the cause. These messages can be enhanced by highlighting new developments and achievements made since their last donation, showing donors that their continued involvement will contribute to ongoing progress.

To further bolster credibility and trust, organizations can incorporate testimonials or success stories from other donors who have had a meaningful experience with the cause. These stories act as powerful endorsements, reaffirming the organization’s commitment to its mission and showcasing the positive outcomes that result from donor support.

In today’s visually-oriented digital landscape, utilizing visuals such as infographics or videos can also significantly enhance the effectiveness of communication. Display materials provide a dynamic and engaging way to convey information, making the donor experience more immersive and impactful. Personalization, impact recognition, credibility building, and engaging visuals all play crucial roles in re-engagement efforts, rekindling the donor’s passion and strengthening their bond with the organization.

 

3. What are Effective Communication Strategies for Nonprofits?

Segmenting lapsed donors is essential when it comes to crafting effective re-engagement strategies. By harnessing the power of data analysis to scrutinize their past interactions and preferences, organizations can unlock the ability to create personalized messages that demonstrate a genuine appreciation for each donor’s individual history and contributions. This personalized approach, which can include thoughtful gestures like handwritten letters, not only showcases the organization’s commitment to its supporters but also significantly enhances the likelihood of rekindling their engagement and reigniting their passion for the cause. In essence, the art of segmentation and data-driven personalization becomes a powerful tool in the hands of nonprofits, fostering stronger connections and reinvigorating donor relationships.

 

4. What is a Multi-Channel Approach?

Leveraging a diverse array of communication channels, such as email, social media, and direct mail, is key in connecting with lapsed donors. This multifaceted approach allows organizations to reach donors through their preferred means of communication, maximizing the chances of reconnection. In particular, digital platforms have proven instrumental in reconnecting with younger lapsed donors who are more active on social media and responsive to online engagement. By implementing QR codes, or other interactive elements, nonprofits can seamlessly guide donors back to their mission, making it convenient for them to rekindle their support.

In an increasingly digital world, sending physical re-engagement materials can offer distinct advantages. It enables organizations to stand out from the clutter of digital communication, providing a tangible reminder of their mission. This personal touch not only captures the attention of lapsed donors but also conveys a sense of value and effort put into re-establishing the connection. Physical materials can evoke a sense of nostalgia and authenticity, resonating with donors on a deeper emotional level and potentially rekindling their commitment to the cause. Thus, a strategic blend of digital and physical communication channels ensures a comprehensive re-engagement approach that accommodates the preferences and sensibilities of diverse donor segments.

 

5. How to Rebuild Trust and Retain Donors?

To successfully re-engage lapsed donors, it’s crucial for organizations to address any issues or concerns that led to their lapse in the first place. This entails actively listening to donor feedback, addressing grievances, and implementing necessary improvements to ensure a more positive and satisfying donor experience. Demonstrating transparency regarding how their previous contributions were utilized is key, as it helps rebuild trust.

Beyond resolving past issues, organizations should also implement ongoing engagement plans aimed at preventing future lapses. By employing effective stewardship practices, nonprofits can continuously nurture their donor relationships, making supporters feel valued and engaged with the cause on a deeper level. Nonprofits can bolster this approach by regularly providing impact reports that showcase measurable results and illustrate precisely how funds were used in the past. These reports not only instill confidence but also serve as a powerful reminder of the meaningful difference donors can make, reigniting their passion for the organization’s mission and ensuring a more sustained commitment.

 

Wrap It Up

In the intricate realm of nonprofit organizations, this comprehensive exploration has shed light on the multifaceted challenge of donor retention and revival. We covered, understanding lapsed donors, data segmentation, robust communication strategies, applying omni-channel approaches to mailpieces, and rebuilding trust for retention. The crucial importance of rebuilding trust and maintaining donor retention has been underscored as the linchpin to a sustainable and thriving donor base.

How DTC Brands use Handwritten Letters to Increase CLV

Posted on by EmMa Matern

Key Topics

1. Why are Handwritten Letters Effective with Customers?

2. Can Handwritten Letters Earn Reviews?

3. How can Handwritten Letters Encourage Customers to Make a Second Purchase?

4. How do DTC Brands Write Effective Handwritten Pieces?

INTRODUCTION

Straightforward ways to increase Customer Lifetime Value (CLV) is to decrease the cost of acquiring customers or increase the cart value with add ons.  While costs have been increasing across the board for DTC brands, a more effective way is to turn one time customers into repeat customers. The key is ultimately great customer experience and providing customers with a reason to return time after time. One such way of improving the customer experience and converting a one time customer into a lifelong customer is to show appreciation through customer stewardship like thank you notes or personalized loyalty discounts. These stewardship campaigns can leave a lasting impression on your customers ensuring your brand is top of mind during the next shopping session. According to the Generational Research Report (2020-2021), 71% of consumers feel that direct mail adds a more personalized touch to communication compared to online digital methods. In a digital era where communication has become synonymous with quick and impersonal exchanges, there is a powerful tool that can set your brand apart and forge deeper connections with your customers: handwritten letters. In this blog post, we will explore the unique power of handwritten notes and how they can leave a lasting impression on your customers. From expressing gratitude and appreciation to cultivating loyalty and driving repeat sales, handwritten letters offer a personal touch that digital communication often fails to achieve. So if you want to make a lasting impression on your customers, put down the keyboard and pick up a pen. Or better yet, we’ll pick up the pen for you!

How Handwritten Letters are creating lifelong customers

1. Why are Handwritten Letters Effective with Customers?

The rarity of receiving handwritten letters has become a notable phenomenon. Amidst the abundance of emails, text messages, and digital communication platforms, a handwritten letter has become a cherished relic. Handwritten pieces possess a unique power to develop emotional connections with customers, leaving a lasting impression that digital communication often fails to achieve.

The act of handwriting itself exudes effort and thoughtfulness, showcasing a level of care that resonates with recipients. When a customer receives a handwritten letter, they can immediately sense the sincerity and authenticity behind it. This tangible expression of effort stands out, allowing companies to differentiate themselves in the eyes of their customers.

Moreover, the rarity of handwritten letters enhances their impact. With inboxes flooded and notifications pinging constantly, the world is experiencing a digital fatigue. In contrast, a handwritten letter holds a higher chance of being opened and read, captivating the recipient’s attention in a way that digital messages struggle to achieve nowadays.

Beyond practicality, handwritten letters tap into a sense of nostalgia, evoking a bygone era when communication was more personal and meaningful. By receiving a handwritten letter, customers are transported back to a time when people made the effort to craft their words by hand. This nostalgic element adds a layer of sentimentality, fostering a deeper bond between the company and its customers.

Pleased customer at computer

2. Can Handwritten Letters Earn Reviews?

Product reviews are a key driver to increased sales. They demonstrate social proof while increasing purchase confidence. Getting existing customers to write genuine reviews is one of the most valuable goals a DTC brand can set. To codify this in the company’s mission setting review percentage as a KPI is recommended. One very effective way to get a customer to take the time to write a review is to send them a handwritten letter. The time it takes to write a handwritten letter conveys that the ask for their time was done in the spirit of reciprocity.

Within the letter, specifically express your appreciation for their recent purchase, highlighting how it has made a positive impact. Emphasize that their support is vital to the growth and success of your business. Share a brief anecdote or mention specific details that demonstrate your attention to their needs and satisfaction. This personalized approach shows that you genuinely care about their experience and encourages them to reciprocate by leaving a review to continue to support your brand.

By reaching out to customers with a personalized message, you not only enhance the chances of receiving a positive review but also encourage repeat sales as customers feel valued and connected to your business. Embrace the beauty of handwritten letters and watch as they strengthen your customer relationships and drive your business forward.

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3. How can Handwritten Letters Encourage Customers to Make a Second Purchase?

In today’s dynamic business landscape, cultivating customer loyalty is paramount to DTC brand’s success. A handwritten letter allows you to go beyond a simple “thank you” email and provides an opportunity to convey a heartfelt message. By recognizing the customer’s patronage and acknowledging their role as a loyal client, you strengthen the bond between them and your brand.

To further enhance the customer’s experience, consider offering a personalized discount code for their next purchase. By tailoring the offer to their specific preferences or past buying behaviors, you demonstrate that you genuinely care about their needs. You can also suggest complementary products or services that they may find appealing. By sharing these exclusive details, you create a sense of exclusivity and make the customer feel like a valued insider, increasing the likelihood of them making a repeat purchase.

 A notion to keep in mind when personalizing your outreach is to stay behind the “creepy-line”. You want to use your customer’s data as a guide in your campaigns that target your customer’s general interests. The goal is to recommend products/services that could be of interest to your clients and avoid invading their privacy.

 

4. How do DTC Brands Write Effective Handwritten Pieces?

When it comes to handwritten letters, personalization is key to making a lasting impact on your customers. By including specific details about the customer or their purchase, you demonstrate that the letter was crafted just for them. In this section, we’ll explore how to create a personalized and engaging handwritten letter that conveys warmth and gratitude.

Keep the letter brief and to the point, while still infusing it with language that is inviting and appreciative. Customers respond well to a genuine and concise message that acknowledges their importance to your business. By using a friendly and conversational tone, you create a welcoming atmosphere that sets the stage for a positive customer experience.

Addressing the customer by name is crucial in establishing a personal connection. Reference their previous purchase or interaction with the company to show that you remember and appreciate their support.

 

For example

 “Dear [Customer’s Name], we wanted to extend our sincerest thanks for your recent purchase of [Product/Service].”

 

Customize your handwritten notes using a CRM that stores and organizes your customers’ data.

To add that extra personal touch, include specific details that relate directly to the customer. Mention how their purchase has made a positive impact in the growth of your company or how their feedback has helped shape your products or services. This attention to detail shows that you genuinely value their contribution and makes the letter feel truly personalized.

In terms of presentation, prioritize legibility by using clear handwriting and properly spacing out the text. You can use this contrast checker to ensure that your colors, fonts, and font sizes are accessible. A well-structured and easy-to-read letter enhances the customer’s reading experience and ensures your message comes across clearly. Avoid grammatical errors or spelling mistakes, as they can detract from the professional image you seek to uphold.

Instead of relying on digital signatures or stamps, take the time to personally sign each letter, or better yet, let us handle that for you and pen your actual signature on your handwritten pieces. This small act goes a long way in adding an extra touch of authenticity and personalization. Your signature serves as a visual reminder that a real person took the time to connect with the customer, fostering a sense of trust and appreciation.

Be mindful of timing. Aim to send the letter within a few days of the customer’s purchase or interaction with the company. Promptness demonstrates your commitment to customer satisfaction and keeps your brand top of mind.

 

Tips

  • Use a genuine and concise message with a friendly and conversational tone to acknowledge the importance of customers to your business
  • Establish a personal connection by addressing customers by name and referencing their previous purchase or interaction (without crossing the creepy-line)
  • Prioritize legibility and presentation by using clear handwriting, proper spacing, and ensuring accessible colors and fonts
  • Speed and timing is key when sending a gratitude letter
  • Add an element of authenticity to your pieces to make them stand out and be remembered.

 

CONCLUSION

The power of handwritten letters lies in their ability to forge deeper emotional connections with customers, standing out amidst the digital communication overload. The act of handwriting itself showcases care and thoughtfulness, instantly conveying sincerity and authenticity. Handwritten letters tap into a sense of nostalgia, transporting recipients to a time when communication was more personal and meaningful. This personal touch not only strengthens the customer relationship but also nurtures consistency and trust. By expressing genuine gratitude, acknowledging their individuality, and offering personalized discounts or suggestions, handwritten letters become a vehicle for driving customer engagement and repeat sales. Balancing personalization with respect for privacy ensures a positive and respectful customer experience. Let’s pick up our pens and create heartfelt connections that leave a lasting impression, reminding customers of the genuine care and appreciation we hold for each and every one of them.

Write a Personal Donor Birthday Card in 7 Seconds

Posted on by Ilan Mann

INTRODUCTION

Have you ever wanted to send a truly personal and handwritten birthday card to all of your donors, but found it to be too time-consuming and impractical? Well, imagine being able to accomplish this task in just 7 seconds using a nonprofit CRM! The Nonprofit Finance Fund’s State of the Nonprofit Sector survey found that in 2020, 52% of nonprofits reported an increase in demand for their services, while only 22% reported an increase in funding. This indicates that many nonprofits are being asked to do more with less. To counter the urgent need for funding, stewardship must be practiced regularly. Sending personalized birthday cards is a simple but meaningful way to express gratitude and build loyalty among your donor base.

 

Key Topics

1. Why Should Nonprofits Send Birthday Cards to Donors?

2. How to Write a Birthday Card in 7 Seconds

3. Example Birthday Card Message with Template

Personal Birthday Card in Seconds

1. Why Should Nonprofits Send Birthday Cards to Donors?

One of the most important assets you have is your donor base. These individuals have chosen to support your cause and help you achieve your mission, and it’s essential that you show them how much you value their contribution. One way to do this is by sending personalized birthday cards to your donors.

When you take the time to acknowledge your donors on their birthday, it demonstrates that you care about them as valued members of your community and not just as a source of funding. This personal touch can help to strengthen your relationship with your donors and can lead to increased engagement and support in the future.

Sending birthday cards also provides an opportunity to thank your donors for their past support and remind them of the impact their donations have had. By sharing specific examples of how their contributions have made a difference, you can help to reinforce their commitment to your cause and inspire them to continue giving. In addition to building stronger relationships with your donors, a birthday card can also help to differentiate your nonprofit from others.

Sending personalized birthday cards is a cost-effective way to acknowledge and celebrate your donors without requiring a large investment of time or resources. By using a nonprofit CRM, you can easily automate this process to ensure that every donor receives a birthday card on time. This makes it easy to scale this approach and ensure that every donor receives the same level of personalized attention. So why not start sending personalized birthday cards today and see the impact it can have on your donor retention and overall satisfaction?

Birthday Card Yellow with pen

2. How to Write a Birthday Card in 7 Seconds

Creating personalized birthday cards for donors can be a daunting task, especially if you have a large donor base. Postalgia specializes in taking these large and time consuming tasks, so you can put your focus and resources into vital nonprofit work such as, fundraising and services the community.

This is where donor segmentation comes in handy. With the help of a nonprofit CRM system, the process can be streamlined and made more efficient. By setting up a template for the message and using the CRM to export donor data, it’s possible to create and send personalized cards at scale with minimal time and effort.

Each field in a personalized birthday card can correspond to a field in your CRM or database. This means that you can use the data you have on the donor to create deeply personal and meaningful messages. For example, you can include their name, donation history, or specific program they have supported in the past. By using this information, you can craft a message that speaks directly to the donor and highlights the impact they have had on your organization.

In addition to the personalized fields, you can also randomize the lines in the generic parts of the birthday greeting. This allows you to add an extra layer of personalization by tailoring the message to the individual donor’s interests, preferences, or relationship with the organization. This can make the message feel even more special and can help to build a stronger connection between the donor and your organization.

By using a column in your data that indicates the donor’s birthday, you can set your card to be mailed a certain number of days before that day. This ensures that the donor receives the card in a timely manner and can enjoy the warm, fuzzy feelings that come with being appreciated on their special day. This level of personalization and attention to detail can make a big difference in how your donors perceive your organization.

While there is some upfront work involved in setting up the template and integrating your CRM with the mailing process, the actual process of exporting data and creating the cards takes only about 7 seconds. This means that you can achieve a high level of personalization and impact with minimal time and effort. By taking advantage of the power of a nonprofit CRM system, you can make sure that each of your donors feels appreciated and valued, which can lead to increased engagement, loyalty, and support over time.

3. Example Birthday Card Message

Dear Samantha,

Congratulations on turning 58 years young! 

I wanted to wish you a happy birthday on behalf of myself, Sandra, and all of us at The Riverdale Hospital Foundation! 

I hope this birthday is extra meaningful for you with the knowledge that you’ve had such a huge impact on our neonatal care program. 

Hoping to see you at our hoops for heart fundraiser in June! 

Sincerely,

Jerry

P.S. Please give my best to Craig and Emily!

 

TEMPLATE FOR BIRTHDAY CARD MESSAGE

 

Dear [First Name],

Congratulations on turning [Upcoming Age] years young!

I wanted to wish you a happy birthday on behalf of myself, [Relationship Manager Two], and all of us at The Riverdale Hospital Foundation!

I hope this birthday is extra meaningful for you with the knowledge that you’ve had such a huge impact on our [Project name].

Hoping to see you at our [next event] in [event month]!

Sincerely,

[Relationship Manager One]

P.S. Please give my best to [Spouse and Children Names]!

Conclusion

Sending personalized birthday cards to your donors is a simple yet effective way to show your appreciation and build stronger relationships. With the help of a nonprofit CRM system, this process can be streamlined and made more efficient, taking only 7 seconds to create and send each card. By using donor data to craft deeply personal messages and highlighting the impact of their contributions, you can inspire your donors to continue supporting your cause.

This cost-effective approach can differentiate your nonprofit from others, leading to increased donor retention and overall satisfaction. So why not start implementing this approach today and reap the benefits of stronger donor relationships?

5 Reasons Why Handwritten Notes Are Powerful

Posted on by EmMa Matern

 

Key Topics

1. What Makes Handwritten Letters Intimate and Reflective?

2. You Can’t Delete Handwritten Notes

3. Why Are Handwritten Notes More Authentic?

4. Why Does a Hand-Addressed Letter Stand Out?

5. Handwritten Letters Showcases the Professionalism of your Organization

INTRODUCTION

Technology has become ubiquitous in our daily lives, with people sending hundreds of instant messages and corporate emails per day. PostGrid wrote an article titled “Direct Mail Statistics You Need to Know” and stated that, direct mail is a marketing channel that many marketers were hesitant to invest in, as they believed it would not yield the desired response rate. However, according to a study published in DMA Response Rate 2018, household mail had a significantly higher response rate at 9% compared to email, paid search, and social media, which were only at 1%. Digital communication is often devalued and quickly forgotten due to the overwhelming amount of messages that constantly flood our inboxes daily. Despite the world’s increasing paperless practices, there are still situations where a handwritten note can be more effective when communicating with donors or clients.

 

1. What Makes Handwritten Letters Intimate and Reflective?

In this digital age, emails and texts have become the primary means of communication. They are quick and convenient, but often lack a personal touch. In contrast, a handwritten note conveys a sense of thoughtfulness and care that cannot be replicated by a digital message. When you take the time to put pen to paper, it shows that you value the recipient and the relationship you share. Whether it’s a thank-you note or a message of encouragement, a handwritten note can leave a lasting impression. While it may require more effort and resources, the appreciation received in return can be immeasurable. Next time you want to express your gratitude or show someone you care, consider putting your thoughts into a handwritten note.

 

2. You Can’t Delete Handwritten Notes

One of the biggest advantages of a handwritten message is its permanence. Unlike an email or text message that can be deleted, a handwritten message can be kept as a cherished memento for years to come. It is something tangible that the recipient can hold onto and remember the sender by. Handwritten messages are also more engaging and easier to read than electronic messages. With electronic messages, it is common to skim over the content quickly, whereas with a handwritten message, the recipient is more likely to read it thoroughly. Handwritten notes don’t get sent to spam, quite the opposite, they’re opened first.

A handwritten follow-up letter sets you apart from competitors who may only send a generic email and can make a huge impact on clients and donors. While it may take more effort to write a handwritten letter than to send a quick email, the personal and intimate touch of a handwritten message can have a greater impact. It shows that you are willing to go the extra mile to make a connection, which can help build a stronger relationship in the long run.

 

3. Why Are Handwritten Notes More Authentic?

We have a multitude of digital options to convey our feelings and emotions, ranging from text messages, emails, to social media messages. While these options are convenient and instantaneous, they often lack the personal touch and sincerity that comes with a handwritten note. Handwritten pieces are a timeless way of expressing gratitude and appreciation that will never go out of style.

Digital messages can often come across as insincere or impersonal due to the sender’s ability to revise the message until it’s just right. This ability to edit can make them feel fake and inauthentic, as if they were written with the intention of pleasing the recipient rather than expressing genuine gratitude. Unlike digital messages, handwritten notes are a true representation of the writer’s genuine feelings and intentions. They are often written in one sitting, making them more authentic and heartfelt. The imperfections and mistakes in a handwritten letter only serve to enhance its authenticity and sincerity. Handwritten notes also have a longer-lasting impact compared to digital correspondence, as they can be cherished and kept as a memento for years to come.

 

4. Why Does a Hand-Addressed Letter Stand Out?

The art of handwriting has become somewhat lost. Opportunely, this has also made receiving a handwritten note all the more special. When people receive a piece of handwritten mail, they know that it was curated with care and intention, which makes it all the more memorable. A hand-addressed letter is unlikely to be thrown away because the recipient assumes the sender took the time and care to write it. They also serve as a powerful reminder of the interaction that prompted the thank-you, like a donation or a sale, refreshing the recipient’s memory every time they receive one.

 

5. Handwritten Letters Showcases the Professionalism of your Organization

Handwritten notes have a charm that is unmatched by digital correspondence. In today’s world of emails and instant messages, a handwritten note can make a person stand out and convey a sense of thoughtfulness and consideration. The attention to detail and personal touch that goes into writing by hand is sure to impress the recipient and set you apart from the crowd.

A simple follow-up note or a thank-you note can make a significant impact. It shows that you value your clients’ time and effort and are grateful for their support. Moreover, a handwritten note can also enhance nonprofit stewardship efforts by showing donors that you appreciate their generosity and are committed to making a difference. It keeps them engaged and informed about your organization’s work, thereby encouraging them to continue supporting your cause.

Let Postalgia Write Your Notes For You!

With modern technology, it’s no longer necessary to spend your valuable time writing notes to achieve the same effect. Postalgia’s robots can produce handwritten pieces at scale for organizations of all sizes and budgets. You have the flexibility to customize your messages with your own preferred writing style, and convey your message exactly as you intended. We use ink on paper, as well as a design you provide or a design that you collaborate on with our design team, to ensure that your notes stand out and leave a lasting impression.

It’s as easy as:

Customizing your design
Choosing a handwriting style
Crafting your message

We take care of the rest! Our production team is fast and efficient, we print, write, fold, stamp, and mail out your campaigns. We handle everything for you, allowing you to focus on building your organization!

CONCLUSION

By taking just a few steps, you can make handwritten notes your competitive advantage. Handwritten direct mail has become a powerful tool for personal and thoughtful communication that can leave a lasting impression. Handwritten messages are more engaging, authentic, and tangible than digital messages. They also stand out and can make an organization look more professional. While it may take more effort to write a handwritten note than to send a quick email, the personal and intimate touch of a handwritten message can have a greater impact. In a world where convenience often trumps quality, incorporating more personal and thoughtful communication through handwritten notes can set you apart.

Tips for Effective Storytelling for Nonprofits

Posted on by EmMa Matern
INTRODUCTION

Nonprofit storytelling is an essential skill to have to maintain a successful nonprofit organization. Storytelling informs your donors about how their donations are being spent and who their donations affect.

This article provides 4 essential tips to effective storytelling. You will learn how and why it is important to be intentional, how to evoke emotion and empathy, how to initiate connections, and the importance of saying thank you to your donors through storytelling.

 

1. BE INTENTIONAL

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Organization is key to effective storytelling. The first thing you want to do is create a plan for the story you want to tell. Begin by setting your goals on what you want to communicate with your audience. Next figure out the Who, What, Where, When, Why , and How of your story. Once you have a proper outline figured out, you will find it much easier to tell the story.

Be intentional about how much detail you share by keeping content short and attention grabbing. Try to only include important facts that are vital to the story. Good storytelling keeps the audience interested by finding a suitable balance between the story’s length, timing, and authentic content.

 

 

2. EVOKE EMOTION AND EMPATHY

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Keeping in mind that it is important to be intentional with the details you share, choose specific facts to build your story that will evoke emotion and empathy. Your aim is to help your donors feel personally connected to the cause, and you can do that by using the names and photos of those in your story. Videos are also a great tool in effective storytelling because it quickly visualizes and humanizes the story.

There are many ways to evoke emotion and empathy in storytelling, and this short article provides 4 examples of effective nonprofit storytelling.

 

 

3. INITIATE CONNECTIONS

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A key element of effective nonprofit storytelling is initiating connections between the story and the audience. Once the story has been told and donors become emotionally invested, you can connect them even further by explaining how their donations impact the cause. Let your audience know specifically where donations go and how they are used.

This is where you can point out how change will happen and why it matters. To compliment your story, visual aids can be a helpful tool that highlight these facts. Many Nonprofits use infographics as an effective storytelling tool. Infographics can be displayed on a variety of mediums from social media platforms to printed media.

 

 

4. CLOSE  WITH A MEANINGFUL ‘THANK YOU’

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Don’t forget about gratitude! Always remember to appreciate your donors and say thank you. Acknowledging the efforts of your donors is another key element specific to effective nonprofit storytelling. A good thank you has the ability to seal the connection your story made and builds personal relationships with donors to increase donor loyalty.

 

 

CONCLUSION

To review, always begin with a plan where you organize your facts of Who, What, Where, When, Why, and How. It is important to be intentional in your storytelling to maintain the interest and attention of viewers. Evoke emotion and empathy by providing specific details about those in the story. Things like names, photos, and videos allow donors to see the story at a personal level. Create connections between the viewer and story by explaining how donations directly affect the cause. Infographics are a great tool to put a focus on this information. Perhaps the most important element of effective nonprofit storytelling is wrapping things up with a thank you. Acknowledgment goes a long way!

 

BONUS TIP

Consistency is key! Make sure to update your donors often about how their donations are impacting the cause. Monthly impact reports, newsletters, and handwritten notes are great tools that can be personalized and sent directly to your donors. Storytelling is only one way to Increase Donor Loyalty with our Best Practices.

How to Win Donation Dollars

Posted on by Ilan Mann

Donations are the lifeblood for non-profits, charities and political parties. The relationships you build with your donors today make a world of difference for future donations. That’s why it is essential for you to focus on developing those essential relationships in order to keep funds flowing into your organization. In this post, we offer a few key steps you can take to build better, stronger relationships with donors so that they open their hearts and their wallets for your cause.

Show Supporters How You’re Using Their Donation Dollars

People like to see the results of their efforts, and this certainly applies to donations. By providing details on how donations are making a difference, you are highlighting the good work your organization is doing. At the same time, sharing this information lets your donors know their funds are being spent on legitimate purposes. It makes them feel better about giving and makes them more likely to give the next time you ask them for their help.

You can show them their dollars in action with photographs, videos, brochures, and more. You can even invite major donors to the location where you’re doing your work so they can see what is happening on the ground. Whether you’re gathering building supplies, food, clothing, toys for children, school supplies, etc. they can see you working to gather and distribute the gifts where they will do the most good.

Be Transparent with Spending Reports

This is an important add-on to the previous tip. Sadly, the actions of a few unscrupulous charities and non-profits have subjected all organizations to additional scrutiny. This is especially true among larger donors. And if you’re interested in winning bigger donation dollars to support your cause, you’re going to have to go after the big fish.

The best way to do that is through transparency in your financial disclosures. The easier you make it for people to see how and where the money is spent – not just on good work, but line items such as administrative costs and executive compensation – the more likely they are to donate to your cause. That is, as long as you are spending an appropriate amount of money on the cause at hand rather than oversight and administrative expenses. People want to know their money is going to support a cause and not to create a lifestyle for those at the top of the organization.

Ask for Monthly Gifts and Automate the Giving Process

As we noted in how to reach out to inactive donors, most donors only give once, which can create a cashflow challenge. Automated giving is a great way to ensure a steady flow of money coming in to help you meet your organizational goals. It allows donors to identify an amount of money that works with their budgets and give that amount month after month. More importantly, it is effortless giving on their part.

The easier you make it for people to donate to your organization or cause, the more likely people are to actively donate. Especially if it is a cause they believe in or one that supports their own beliefs about the world.

Create Deadlines to Generate Sense of Urgency

This doesn’t mean creating false deadlines and making things up. What this does mean is to create specific goals for your charitable works.

For instance, if your non-profit is dedicated to building tiny homes for homeless vets, you might have a goal of 50 percent completion prior to the first day of fall and 100 percent completion by the first day of winter. This will help keep more vets off the street once bitter cold temperatures set in.

You need the funds to make this happen well in advance of the goal dates. Create a sense of urgency among your donors by citing statistics about the cold and its impact on the homeless, how veterans are disproportionately represented within the homeless community, and how you need $XXXXX by August 1 and an additional $XXXXX by October 1 to meet these goals for your organization.

Solicit Matching Donations

This is where building relationships, particularly relationships with big businesses, entrepreneurs, and “mega” donors in your community can help. It’s a great way to encourage small-dollar donors to give so that their smaller gifts to your cause can be matched to create even larger gifts.

As we advise on how you can make small donors feel important, never neglect to remind donors of all dollar amounts that their gifts are important. Without the smaller donations, bigger things cannot happen within your organization. The more you drive that point home to donors, the larger your pile of donation dollars has the potential to grow. Additionally, never neglect to thank your donors, no matter how larger or small the donation.

Tell One Person’s Story, Not A Group’s

Sometimes, a little psychology can help make a big impact. While your non-profit or charity is undoubtedly creating a positive impact for many, focusing on an individual can help increase donations. This is referred to as the identified victim effect, which is the tendency to provide more help to a specific individual rather than a broader, nameless or generic group of individuals. This effect implies that concentrating on individuals instead of bigger groups or statistics would drive more donations.

Researchers have confirmed that scenarios focused on a single person’s narrative produced more donations than those focusing on a greater number of unidentified individuals. In a study performed by University of Pennsylvania marketing professor Deborah Small and her colleagues argue that “spontaneous affective reactions” frequently inspire charitable donations. To put it another way, donors are more inclined to contribute based on their emotions rather than reasoning. And stories that centre on the misfortune of a single person appear to have a larger emotional impact.

It makes sense. Your supporters, like all people, are hardwired to emotionally connect with others. The most effective approach to motivate them is to introduce them to individuals they can relate to. So make use of this narrative potential in your messages: highlight individual stories that lend a face to your cause in all of your appeals.

Send Handwritten Thank-You Notes for Their Donations

Lastly, showing gratitude is an important first step toward securing future funds from those who have given to your cause. As you can guess, our viewpoint is pretty clear: the standard typed form letter is way too impersonal and formal. A handwritten note stands out from the crowd of junk mail littering your donors’ mailboxes.

As we outline in the power of handwritten notes, handwritten thank-you notes are more likely to be read by the people they were intended for. Plus, they carry more meaning for the recipients. Your donors are far more likely to feel appreciated when receiving handwritten notes. Something they will remember the next time your organization reaches out for funds.

Appreciation and communication are essential, which is why handwritten notes work best. Consider sending out handwritten donation letters and thank-you notes to donors to see what a difference it can make to your entire organization.

Wrapping Up

Donations keep your non-profit or charity going. If you want to build a successful organization and keep funds flowing in, it’s essential that you focus on cultivating those relationships with your donors today so they can feel appreciated and motivated enough to open their hearts (and wallets) for your cause.

It may seem like an intimidating task at first, but by soliciting matching donations, highlighting individual stories (not just statistics), writing thank-you notes by hand, showing gratitude for every donation – no matter how large or small – and telling one person’s story instead of a group’s narrative, you are well positioned to steadily grow your donations. With these simple steps, you’ll be well on your way towards achieving, and even exceeding, your annual fundraising goals.

5 Easy Ways to use Handwritten Notes

Posted on by Ilan Mann

Handwritten notes are a tried-and-true method of communicating with new or prospective clients. Writing a customized handwritten message demonstrates there is a person behind the scenes at the heart of your business.

Because personalized, handwritten messages are a forgotten craft, they are very effective. Consider: when was the last time you received a handwritten letter instead of an email or a Facebook message? Those posts may be highly efficient, but a handwritten card transcends the transitory nature of our digital inboxes and provides something substantial and meaningful.

Let’s take a look at some fantastic ways you may utilize handwritten notes to promote and develop your small business.

Thank Them For Their Business

It is important to start with the fundamentals. Thanking your new customers or clients for their business is a simple gesture that shows them that you appreciate their decision to choose your company.

A thank-you note should convey this sentiment in writing, using a pen and paper (and even a robot!) instead of an electronic form of communication. Your gratitude can go a long way in developing a lasting relationship with your customer. Make sure you send your thank-you note in a timely manner; otherwise, your customer may forget about the transaction (and you).

Send Personalized Birthday Cards

What could be a more unique and personalized opportunity to reach out to your customer than to commemorate their birthday? Recognizing their birthday by sending them a handwritten note will help create familiarity with your clientele, which can later translate into a deeper, long-term relationship.

Sure it may take a little extra effort, but it’s worth it to make your customer feel appreciated. Too few businesses send handwritten cards, let alone cards that aren’t directly related to a sales transaction. So you are sure to stand out by following this approach.

To keep track of information specific to each customer such as birthdays, choose a reputable Customer Relationship Management platform to help automate this process. By using a CRM, you can keep all customer contact information in a single place so that you can easily send out birthdays and other critical time-sensitive messages to your customers.

Send a Note After a Networking Event

Regular networking is excellent, but incorporating a strong follow-up is even better. When you meet someone at an event, make sure you send that person a quick note a few days afterward, which will reinforce your connection.

This approach is an easy way to connect with someone who may not necessarily realize that you can add value to their business while developing a deeper relationship with them than the initial (and often casual or shallow) connection made through the networking event.

They will also appreciate that you took the time to continue a conversation in another way. A handwritten note will help them remember you and your company when they eventually need products or services, allowing you to gain even more value from networking.

Write a Handwritten Note of Encouragement

We all go through tough or challenging times. So when someone reaches out to you during a particularly difficult (or otherwise notable) situation, you are sure to remember it. If you notice someone standing out – for whatever reason – be sure to send them a note of encouragement. This gesture will let the person know that their actions haven’t gone unnoticed and are appreciated by others, including you.

When someone is outwardly positive, acts with integrity, or stands tall in the face of a challenge, you should use that opportunity to let them know that they aren’t alone. Sending a personalized, handwritten note or card to a person who has demonstrated confidence or positivity can greatly influence the way they view themselves, their business – and you.

Prospect A New Target Area

We’ve talked about real estate prospecting as a geographic prospecting application. When you are looking to build your business in a new territory, you have to get the attention of potential local customers. What better way to do that than with a personal note or card?

Again, this is an opportunity for you to stand out from other potential competitors who haven’t taken the time to create and send a handwritten note to people who live or work locally. This handwritten letter should include helpful information about your business, how you will be of benefit to them, and a brief description of your products or services.

A handwritten letter to local businesses or households is an excellent opportunity for you to introduce your business to influential community members who can help you establish relationships with even larger networks of neighbourhood people and businesses.

Get Started Today

These are just a few ideas on how to market your business to new or potential customers. As we have seen with so many of our clients, a handwritten card can be an effective way to continue building strong relationships with current customers and prospects alike.

If you’re looking for more ideas on how to market your business, contact us today. We’ll be happy to discuss what we can do for you to help grow and expand your customer base.

Four Handwritten Letters From History That Had A Big Impact

Posted on by Ilan Mann

Around these parts, we are big believers in the power of the written word. In fact, our whole business model centres on the belief that handwritten letters can change your business, non-profit or charity. Now, in the age of email, text messages and 140-character tweets, the idea of letters having a significant impact on issues of the day might seem quaint. But throughout history, correspondence has been a powerful means for shifting public opinion and influencing world events.

From the Declaration of Independence to Guy Fawkes being ratted out via a letter sent by Lord Monteagle, there is no shortage of notable examples from the last few centuries. Here are four examples where letters had a surprising impact on history.

Alexander Hamilton Delivers America’s First Sex Scandal

If you’ve seen the award-winning play Hamilton, you know that the life of Founding Father Alexander Hamilton wasn’t without scandal. But Hamilton might have eventually become the President of the United States if it wasn’t for a blackmail plot that went public.

According to Written in History: Letters that Changed the World, the ongoing love affair between Hamilton and his married lover Maria Reynolds was discovered by Reynolds’ husband, James. Rather than challenging Hamilton to a duel – which was a common way to settle scores in those days – Reynolds sent a series of letters blackmailing Hamilton, saying he would implicate Hamilton in a forgery scheme Reynolds was embroiled in.

As Secretary of the Treasury, Hamilton had to maintain a high level of integrity if he were to remain in his role. So he has no choice but to privately share the letters as proof that he has no involvement in the forgery. Sadly for Hamilton, the letters were leaked to the public by political rival Thomas Jefferson, who used the letters to destroy Hamilton’s reputation – ending Hamilton’s plans for higher office.

Abraham Lincoln Gets Some Life-Saving Advice On His Beard

As one letter sinks the ambitions of one Presidential hopeful, another brought those ambitions to life. The 16th US President Abraham Lincoln has one of the more memorable faces in US history, thanks mainly to his signature beard. But it was an 11-year old girl that prompted Lincoln to grow the beard in the first place – which had a major impact on his political career.

According to reports from that time, Lincoln had a bit of an image problem. In 1860, the Houston Telegraph wrote that the Lincoln was “the leanest, lankiest, most ungainly mass of legs, arms, and hatchet face ever strung upon a single frame.” The Charleston Mercury deemed him a “horrid-looking wretch.”

Enter little Grace Bedell, who wrote to Lincoln with some style advice: “…if you let your whiskers grow…you would look a great deal better for your face is so thin. All the ladies like whiskers and they would tease their husbands to vote for you and then you would be President.” He won the presidency without the beard, but Lincoln decided to grow one anyway, possibly to differentiate himself from his predecessors.

On his journey to Washington, D.C. for his inauguration on March 4, 1861, Lincoln got word that secessionists in Baltimore were preparing his assassination. He’d been clean-shaven until the previous November, so most of the public hadn’t seen him with his now full beard. His new beard likely served to shield his identity, allowing him to make it safely to the Capitol, where he was sworn in as President.

Four Polish Girl Guides Inform The World About The Holocaust

The horrors of life in Nazi concentration camps during World War II are well known now, but at the time, getting news out of the camps was not only difficult but also potentially fatal. Letters did come in and out, but they were, predictably, filtered by guards. However, four women were able to get some letters out of Ravensbruck and to their relatives.

Wanda Wojtasik, Janina Iwanska, Krystyna Iwanska, and Krystyna Czyz, four Polish Girl Guides who had landed in the camps for their involvement with the Polish Underground, devised the scheme. They were permitted one letter each month, and knowing that SS guards would read everything they wrote, they penned two letters: one in ordinary ink and the other in urine, which dried and became visible only when heated.

One letter alerted her brother to a secret code hidden in the letters. Then they used the invisible “ink” to provide specifics on the medical experiments performed on them, the mass executions, and the women sent to work in the concentration camps’ brothels.
The letters were sent to the Polish resistance first, then to the Vatican, the Red Cross, and the Polish government-in-exile, according to Reuters. All four women survived, and their letters were presented as evidence in the Nuremberg trials where 11 Ravensbruck SS guards were sentenced to death.

Nelson Mandela Gives South African PM A Choice

In 1960, under siege by most of the world after 69 Africans were killed during an anti-apartheid demonstration, the government of South Africa withdrew from the Commonwealth to become a Republic. Nelson Mandela organized a conference to discuss the anti-apartheid response. Simon Sebag Montefiore shares that before being imprisoned on Robben Island for 27 years after being charged and convicted of conspiring to overthrow the state, Mandela wrote to South African Prime Minister Hendrik Verwoerd and offered Verwoerd an ultimatum:

“By…abandoning the repressive and dangerous policies of your Government you may still save our country from economic dislocation and ruin and from civil strife and bitterness.” Mandela laid out the African National Congress’s plans if Verwoerd refused: “Failure by your government to call the Convention makes it imperative for us to launch a full-scale and country-wide campaign for non-co-operation with your Government.”

Verwoerd refused, instead deciding to have Mandela and his ANC allies jailed, tried and imprisoned. This choice made Mandela an even more potent symbol for the anti-apartheid movement across the globe.

Bonus: JFK Sends For Help Via Coconut

John F. Kennedy wasn’t president for long before his assassination, but his legacy is undeniable. His time in office might not have occurred at all if it hadn’t been for a very tiny message carved into the shell of a coconut. On August 2, 1943, Kennedy was at the helm of a patrol boat in the South Pacific. A Japanese destroyer attacked that boat. JFK swam three kilometres to the relative safety of an island, carrying an injured crewmate with him.

When Kennedy and the other survivors recovered and regrouped, they headed off for a larger island, which was mostly deserted. They came across two men from the Solomon Islands. According to the Smithsonian, JFK carved the following message into a coconut shell: “NAURO ISL… COMMANDER… NATIVE KNOWS POS’IT… HE CAN PILOT… 11 ALIVE… NEED SMALL BOAT… KENNEDY.”

Kennedy handed it to the men who swam across Japanese-occupied seas to bring it to the Allies. Kennedy and his crew were saved, and the coconut was the sole memento of his service that he preserved after WWII.

Write A Historical Letter Today

It’s not a simple thing to write a letter that will make its way into the annals of history, but you never know until you try. As we’ve shared on this blog, handwritten letters can have a big impact on your target audience. But who knows? Maybe the next letter you write will be ready 100 years from now.

How One Company Built A Business With Thank You Notes

Posted on by Ilan Mann

You know that feeling when you receive a handwritten thank you note in the mail? It’s like an instant boost of happiness and appreciation for someone who took their time to send you something. Well, one company has taken those feelings and turned them into a business model.

Here at Postalgia, we just love case studies. They aren’t merely a theory on what will work; they are tangible and replicable. We know that handwritten notes work to build customer relationships: we see results with our clients every day. But it’s always nice to see a success story unrelated to the work we do.

And we have a good one for you.

After launching in 2010, a tech accessory company called HEX took a different approach to compete with big players like Michael Kors and Nordstrom. With every customer purchase, they included a handwritten note:

 

Photo via cdransf/Instagram

Every employee played a part. Day after day, they wrote out these thank you notes and popped them into the package before being shipped to the customer. All told, they sent out 13,000 thank you notes.

And HEX isn’t the only successful business using thank you note to grow their customer base. When they first started, tech platform Wufoo had team members send out handwritten personalized notes to thank customers for using their form creation service.

And it wasn’t just the marketing team – even developers were part of the effort. The note was written on fun thank you cards – some even with googly eyes – which perfectly fit Wufoo’s brand.

Of course, sending a thank you note to every customer is a commitment. And we wouldn’t suggest sending 13,000 thank-you notes by hand when there are friendly robots that can hand write letters for you with an incredible team to help make it happen.

But the power of a sincere, handwritten thank-you note is the big takeaway. HEX, Wufoo and thousands of companies like them have leveraged a mix of gratitude, customer appreciation and personalization to create something memorable for their audience.

And how do we know that? Because their customers are sharing these notes. HEX and Wufoo customers were so impressed that they posted pictures of the notes, which spread the word about both companies without each company even being involved. The effort paid dividends beyond just that one customer.

Still not convinced? Challenge accepted.

Check out our blog, where we share 5 reasons why handwritten notes are powerful and 12 ways to use handwritten notes in your sales funnel.

Custom, personalized thank you notes can take your business to the next level. And now is the perfect time to get started.

Six Things to Avoid in a Handwritten Thank You Note

Posted on by Ilan Mann

When you receive a handwritten thank-you note from someone, it’s one of the most thoughtful gestures that person could make. It shows that they took time out of their day to write something just for you. The same goes for your clients.

Writing a handwritten thank-you note to clients is a great way to show them how much they mean to your business or organization while creating a deeper personal connection.  Unfortunately, many small business owners often don’t write thank-you notes or cards. Yet studies show that we often underestimate the value of personalized thank-you letters because they aren’t sure where to start or what to include. Our take: it’s a powerful tool you should be using.

If you want to add a personal touch to your business, a handwritten card is a great way to do it.  That being said, there are some things that should be avoided when composing one of these notes. Here are six major pitfalls to avoid when crafting a handwritten thank-you letter.

1. Don’t send a generic thank you

If you decide to send a handwritten note to a client, make sure it’s personalized. Generic messages are impersonal and show that you didn’t take time out of your day to create something for your customer specifically.

It’s easy to personalize a letter if you’re using Contact Relationship Management (CRM) software and even easier with some creativity. Even without using a CRM or spreadsheet program, take time to introduce your customers by name when expressing gratitude for their patronage: they’ll appreciate it! And never forget that spelling is important–accuracy will help maintain trust and avoid offence in this fast-paced world.

2. Don’t be too formal

The thank-you letter is a great way to express gratitude for the time and money donors, customers, or supporters have given. Your message must be both warm and sincere, which can mean different things depending on who the recipient might be. The tone of voice that you use in your note should be friendly and personal.

Keep in mind a friendly tone of voice helps make sure people don’t stop reading after just one sentence, too.  So think about what a note would sound like if it came from an old friend instead of some corporation when crafting yours.

Depending on the culture of your organization, you may have a standard way to address a customer or donor.  Some say “Mr.” or “Ms.” while others may call them by their first name. Avoid guessing at the best title for them – only use one that has been specifically stated in advance.  You can’t go wrong with using their first name.

3. Don’t wait too long

When sending a thank-you note, it’s best not to wait so long that your customer forgets having done the thing you’re thanking them for. The slower they receive a response, the more likely they’ll forget the details of the interaction. That’s why follow-ups can’t be delayed for too long.

It’s going to take some time for your note to get finished, stamped and mailed – it’s not called “snail mail” for nothing!  So send a letter to your customer thanking them for their business as soon as you can after the transaction.

4. Don’t hide your company’s personality – or yours

It’s important to be yourself when communicating, not just because it can help you come across as more genuine, but also so the other person knows they are communicating with a real person.

Consider what your company or non-profit is about and how you would want to articulate to a customer or client for them to understand you and your company or organization better at an emotional level.

Don’t forget to include hints of your company’s personality!

And make sure to showcase your own personality, too. You’re a unique individual – don’t ever be afraid of letting that show.  Don’t forget it’s one-on-one communication, so the recipient will likely appreciate hearing from you at an authentic level rather than just another generic message sent out by any small business or organization communicating with a sea of customers.

5. Don’t ask for anything in your thank you note

Don’t ask for anything in your thank-you letter. A thank-you note’s only role is outreach: to make the customer or donor feel good and provide sincere thanks. Full stop.

Though it might be tempting to include a new piece of information – such as telling them about another service or selling some tickets to an upcoming event – don’t do that.  If you do, then your gratitude will not seem genuine, which could leave them feeling unappreciated instead of valuing your gesture of thanking them.

6. Avoid talking about your company or your goals

Similar to the last point, a thank you note should be used only to say thanks. It’s not the time for touting your company’s accomplishments or goals; it’s a chance to express gratitude and recognize a customer’s contribution to your success.

This is, however, the perfect time to be thoughtful in your thank-you note. Make it all about them, not you. Take some time and put yourself into their shoes, remembering that they could have taken their business somewhere else: they deserve a little appreciation!

Thank-You Notes Are A Powerful Tool

The right way to say thanks after doing business together might not always come naturally or easily. But once it becomes a regular part of your business operations, you’ll find it is an effort worth doing.  It’s an opportunity to say thanks and let your donors, customers or supporters know how much they are appreciated.

Lizzie Post, the great-great-granddaughter of the etiquette guru Emily Post, highlights the power of a personal note: “There’s something very lovely about the personal, physical touch of someone’s handwriting on an actual piece of paper that arrives at your door.”

The first step is deciding to send a handwritten thank-you letter to build relationships with your valued contacts. Using these rules, you will ensure that the message in that letter or note has a big and lasting impact on the recipient.